Beyond smooth: Apothic launches VOD ad campaign

Best-selling Californian wine brand, Apothic is launching an exciting consumer video on demand advertising campaign this autumn.

The 20-second spot features Apothic Red, Apothic Cab and the recently-released Apothic Merlot and highlights the wines’ signature smooth credentials. The advert will be shown across Sky AdSmart from 6 November until 14 December, reaching over two million consumers.

The UK’s #1 premium red wine from the USA, Apothic Red was awarded a Gold Medal at the Mundus Vini Spring Tasting 2022, while Apothic Cab has established itself as a Top 3 premium Cabernet Sauvignon in the UK in just two years.

“Apothic continues to perform strongly on both international and UK stages, thanks to its widely appealing smooth wine style”, says Mark Stammers, Sales Director UK & Ireland, at E&J Gallo Winery.

“The brand has a very loyal following with a strong repeat purchase rate and a high number of positive consumer endorsements on retailer websites. Through this campaign, we’re aiming to increase brand awareness and encourage trial at an important time in the calendar for premium wines.”

With rich layers of dark fruit complemented by hints of mocha and vanilla and a long, smooth finish, Apothic Red is a great match for holiday staples such as a Christmas turkey, as well as alongside indulgent chocolate-based desserts. Created to appeal to both Cabernet enthusiasts and novices, as well as to those who prefer smooth and velvety wines, Apothic Cab combines an intense fruit profile with soft, plush tannins, to deliver a wine with a silky-smooth texture. It is bursting with notes of jammy dark fruit and aromas of toasted oak and vanilla which boldly linger on the palate.

Apothic Merlot is bursting with intense flavours of black cherry, blackberry and wild blueberries, layered with smooth hints of vanilla and coconut, a result of oak contact with the wine for three to four months.

Apothic wines are available at all major retailers and cash & carry wholesalers, RRP £10.50.