Following a hugely successful first year, Mondelēz International is bringing back its eye-catching Big Win-Win campaign once again, offering both retailers and their shoppers the chance to win huge cash prizes.
The Cadbury Big Win-Win on- and off-pack promotion will run from end of February to mid-June, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own. There are 70 prizes of £1,000, and another 60 prizes of £500 up for grabs for shoppers, and 130 retailers will be given the chance to win those prizes alongside their shoppers.
Entering couldn’t be easier – consumers simply purchase a participating Cadbury product*, go to https://bigwinwin.cadbury.co.uk and enter their details and If they are a winner, they will be asked to nominate a local store to win too.
The Big Win-Win competition will be signposted clearly on participating Cadbury brand packs, and the competition will be supported in store with striking PoS materials and will also be promoted to consumers through extensive PR, radio, digital, outdoor advertising, and social media activity to drive visibility, encourage purchase and create excitement.
“The Big Win-Win was hugely successful for both retailers and shoppers, and truly demonstrated Cadbury’s spirit of generosity, in fact last year drew over 100,000 entries!" said Sarah Walker, brand manager for Cadbury at Mondelēz International.
"As we celebrate Cadbury’s 200th year in 2024, The Big Win-Win will return to further highlight its position as a brand that brings people together – in this case, shoppers and the hard-working retailers who they see regularly. We know that winning feels good, but winning together feels even better. Last year’s winning retailers shared that they were delighted and were able to use their winnings for well-deserved days off, holidays and even team outings to celebrate after a challenging year. We know that the return of the Big Win-Win campaign will once more encourage communities to come together and offer support to their local independent stores in these turbulent times.”
The promotion is available across Cadbury’s full Singles and Duo’s range, including both PMP and non-PMP formats. Special packs will be available across very top sellers, such as Cadbury Twirl, Cadbury Dairy Milk and Wispa in both PMP & non-PMP formats. The campaign will also be activated off-pack across Cadbury’s full singles and duos range.
The campaign will be pushed through personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally. Finally, Mondelēz International will be helping retailers to take advantage of this hype in store with brand-new POS material to capture shoppers’ attention. For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk
*Participating Products:
- Cadbury Twirl 43g
- Cadbury Wispa 36g
- Cadbury Boost 48.5g
- Cadbury Crunchie 40g
- Cadbury Double Decker 54.5g
- Cadbury Wispa Gold 48g
- Cadbury Wispa Salted Caramel 48g
- Cadbury Twirl 43g (price marked pack)
- Cadbury Twirl Orange 43g (price marked pack)
- Cadbury Wispa 36g (price marked pack)
- Cadbury Boost 48.5g (price marked pack)
- Cadbury Crunchie 40g (price marked pack)
- Cadbury Double Decker 54.5g (price marked pack)
- Cadbury Wispa Gold 48g (price marked pack)
- Cadbury Starbar 49g (price marked pack)
- Cadbury Dairy Milk 45g (price marked pack)
- Cadbury Dairy Milk Marvellous Creations 47g (price marked pack)
- Cadbury Picnic 48.4g (price marked pack)
- Cadbury Dairy Milk Caramel 45g (price marked pack)
- Cadbury Dairy Milk Wholenut 45g
- Cadbury Dairy Milk Caramel 45g
- Cadbury Dairy Milk 45g
- Cadbury Dairy Milk Fruit & Nut 45g
- Cadbury Marvellous Creations 47g
- Cadbury Starbar 49g
- Cadbury Picnic 48g
- Cadbury Flake 32g
- Cadbury Twirl Orange 43g
- Cadbury Boost Duo 63g
- Cadbury Double Decker Duo 74.6g
- Cadbury Dairy Milk Duo 54.4g
- Cadbury Wispa Duo 47.4g
- Cadbury Wispa Gold Duo 67g
- Cadbury Twirl Xtra Duo 54g
- Cadbury STARBAR DUO 74G
- Cadbury Caramilk 37g
- Cadbury 40g Fruitier & Nuttier
- Cadbury Giant Buttons 40G
Terms & conditions:
UK, 18+ only. Winning Moments Period: 00:01 26/02/2024 – 23:59 16/06/2024. Wrap-up Draw Period: 00:01 17/06/2024 – 23:59 15/09/2024. Purchase a Participating Product, visit https://bigwinwin.cadbury.co.uk/, register your details including the barcode & batch code found on-pack and press submit. You will then receive an email. Click on the link in the email to confirm your email address to enter. Winning Moments: All valid entries received during the Winning Moments Period will be entered into the winning moments promotion. Wrap-Up Draw: All valid entries received during the Wrap-Up Draw Period will be entered into the wrap-up prize draw. Winning Moments Prizes: 1 of 60 x £500 cash prizes or 1 of 70 x £1,000 cash prizes. Prizes randomly allocated. Wrap-Up Draw Prizes: 1 x £250. Winners will receive the cash for themselves, and the independently owned convenience store will receive the same amount. Purchase required. Retain receipt to claim. Internet access & UK bank account required. Max 1 entry per person per day. Max 20 entries in total per person during the Winning Moments Period. Max 1 Prize per household. Independently owned convenience stores can receive more than 1 nomination and can win more than once. Visit www.cadbury.co.uk/terms-and-conditions/cadbury-big-win-win/ for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH
