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Rising allergy rates boost demand for hypoallergenic cleaning products

Bio-D's Allergy UK-endorsed fragrance-free cleaning products lined up on a wooden shelf in a home kitchen.

Bio-D sales rise as UK allergy cases increase

Bio-D

There is a continuous increase in demand for its Allergy UK approved fragrance free house cleaning products, as the number of people living with an allergy continues to rise, states eco-cleaning product manufacturer Bio-D.

Bio-D range of unscented cleaning and laundry products are now top sellers across all categories, which includes laundry liquid, fabric conditioner, washing up liquid and handwash. Sales are also up for each category year-on-year.


This comes as the amount of people living in the UK with an allergy is set to increase in 2026 from one in three to just one in two. Allergy UK states that allergies cost the NHS more than £900 million per year to manage, with the UK ranking in the top three countries globally for the highest incidence of allergies.

Lloyd Atkin, managing director at Bio-D said, “Creating products that are suitable for those with allergies and sensitive skin has always been a priority for us and over the past few years especially we have seen that allergy-friendly products are becoming an essential for a growing number of people.

“Over half of all Bio-D sales are fragrance free products. Also, more than 50 per cent of our laundry liquid sales are fragrance free – we’ve seen a 23 per cent increase on this product in the last year alone.

"Our fragrance free Washing Up Liquid sales are up by 22 per cent year-on-year, alongside our fragrance free handwash, sales for which have increased by 12 per cent since 2024.”

Hunish Sembhi, head of endorsements at Allergy UK, added, “With the UK having one of the highest rates of allergy in the world, the need for accessible, evidence-based guidance becomes ever more critical.

"Allergy UK’s Endorsement Schemes provide consumers with confidence when choosing products that may be better tolerated by those living with allergy.”

A range of Bio-D’s fragrance free products have been approved by Allergy UK, which means they are ‘unlikely to cause a reaction and are beneficial for allergy sufferers based on expert opinion’.

Lloyd continues, “We make sure that all our products are created from 100 per cent plant based and naturally derived ingredients, leaving out chemicals that are known to lead to skin irritation and allergic reactions.”

Bio-D’s range of Allergy UK approved products include:

  • Fragrance Free Fabric Conditioner
  • Fragrance Free Laundry Liquid
  • Dishwasher Rinse Aid
  • Laundry Bleach
  • Nappy Fresh nappy sanitiser and stain remover
  • Washing Powder
  • Fragrance Free Handwash
  • Fragrance Free Washing Up Liquid