Biona announces three new natural and organic bakery additions

Biona, the number one organic food supplier to leading UK retailers, is excited to announce three latest additions to its growing bakery range which will be available to retailers from November. The new products include a twin pack of Rustic Seeded Sourdough Baguettes, a four pack of Oat Topped Wholemeal Rolls (both with an RRP of £3.79) and a sliced Power Protein Bread (RRP of £3.99).

These new breads have been designed to cater to diverse taste preferences, offering variety, nutrition and convenience in every pack. The added seeds provide a variety of textures and enrich the breads with extra fibre and protein, which makes them a healthier choice for those looking to maintain a balanced diet. And, perfect for time-poor consumers, the two ready-to-bake bread options can be baked in just four to six minutes, whilst the Power Protein bread can be toasted or eaten on the go for a filling and speedy meal or snack. All three products are not only organic, but vegan, high in fibre and made with sourdough.

Recent data from Nielsen has once again confirmed the positive growth trajectory for organic food sales, which are now outperforming non-organic as cost-of-living concerns ease, with growth in the last year of 6.4 per cent versus 5.4 per cent. The data also showed that nearly 60 per cent of shoppers are now regularly buying organic products, while 70 per cent of shoppers confirmed they are willing to pay more for more sustainable grocery products.

“With over three million UK consumers actively avoiding UPF, clean-label products are clearly on the rise, and these latest bakery launches align perfectly with this trend, offering simple, organic, minimally processed bread alternatives that still deliver on taste and texture," said Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organics. "In a market saturated with ultra-processed bread options, our organic breads are all free from chemical pesticides or artificial additives making them a wholesome and nutritious alternative. Between 2023-2024, Biona has enjoyed growth of 183 per cent within breads category sales, so we’re confident these latest additions should help consolidate this positive momentum.”