Biona 'on a roll' with latest bakery launch

Biona, the number-one organic food supplier to leading UK retailers, is pleased to announce the arrival of a new selection of organic ready to bake multi-seed bread rolls, which will be available to retailers from July onwards with an RRP of £3.95 for a pack of six.

The pack contains an assortment of three white pumpkin seed rolls and three brown multigrain rolls, which are designed to cater to diverse taste preferences. The added seeds provide a variety of textures and enrich the bread with extra protein and fibre, which makes them a healthier choice for those looking to maintain a balanced diet. These rolls can be toasted or eaten on the go for a filling, speedy and healthy meal or snack, making them a perfect choice for time-poor consumers.

In a bread market saturated with increasingly unhealthy options, these new organic ready to bake multi-seed bread rolls deliver an alternative, as they are made with organic and natural ingredients, without any artificial additives and preservatives, and are a wholesome and nutritious alternative to many other bakery products out there. Biona’s rolls are minimally processed, aligning perfectly with the growing consumer demand for cleaner, less processed foods.

“This new launch is particularly timely with many consumers increasingly concerned about certain bakery products and the potential impact on their health," said Kelly Shaw, Senior Marketing Manager at Biona’s parent company, Windmill Organic. "This means they are looking to either reduce their consumption of bread altogether or at least seek out alternative bakery products with benefits, which must deliver on both health and taste. Our new six-pack multi-seed bread rolls do exactly that, so we hope retailers recognise the opportunity and get behind the launch.”