Skip to content
Search
AI Powered
Latest Stories

Biona sows seeds of success with Organic Super Seed Bread

Biona sows seeds of success with Organic Super Seed Bread

Organic food supplier Biona has announced the launch of its Organic Super Seed Bread, which is available to retailers now with an RRP of £3.79.

This Biona Super Seed bread is a tasty, protein rich sliced loaf, containing fibre-packed oat kernels and 30 per cent of nutritious seeds, including Sunflower Seeds, Flax Seeds and Pumpkin Seeds. The bread maintains its natural freshness without the use of artificial additives, preservatives, wheat, yeast, sugar or chemical pesticides, making it a wholesome and nutritious alternative to the traditional loaf. Finally, it's pre-sliced, and the perfect choice for time-poor and health-conscious consumers to eat on the go for a filling and speedy meal or snack.


With over three million UK consumers now actively avoiding ultra-processed foods, Biona’s new Organic Super Seed bread is a smart choice for those looking to steer clear and embrace clean eating. Ultra-processed foods, which are said to make up over 54 per cent of the UK adult diet, are linked to various health issues including obesity, cardiovascular diseases, and type two diabetes. This organic super seed bread is minimally processed, aligning with the growing consumer demand for cleaner, less processed foods.

“We are delighted to introduce our new Super Seed Bread," said said Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organic. "Not only does it include no chemical pesticides, preservatives or artificial additives, but it is yeast-free, wheat-free, sugar-free and vegan, which should tick a lot of boxes for those looking to follow a healthier diet. With sales of traditional wrapped bread in double-digit decline, and demand for healthier, minimally processed bakery options rising, this new launch is well-timed and should be a huge success.”

More for you

Smirnoff Miami Peach Launch

Smirnoff Launches Miami Peach Spirit Drink for Summer

Smirnoff launches new Miami Peach product just in time for spring

Vodka brand Smirnoff is launching a brand-new product: Smirnoff Miami Peach Spirit Drink. New Smirnoff Miami Peach combines juicy-sweet peach flavours with the smooth taste of Smirnoff Vodka, inspired by the vibrant energy of summer days on Miami Beach. Peach is a delicious and versatile flavour making it perfect for creating a range of simple and impressive serves.

New product launches in the flavoured vodka category contributed £7.6m growth in the off-trade last year, and Smirnoff is looking to drive further incremental sales in the category as consumers look to experiment with new favourites ahead of the summer.

Keep ReadingShow less
Riot Labs launches 12 supercharged e-liquid flavours

Riot X Blackcurrant & Passionfruit e-liquid flavour

Riot Labs launches ‘supercharged’ range of new e-liquid flavours

E-liquid producer Riot Labs has launched what it calls a “supercharged” collection of new flavours for 2025.

The launch comes at a crucial moment for the vape sector, with the impending disposables ban on 1 June set to push vapers towards pods and refillable devices to help them continue their quit smoking journey.

Keep ReadingShow less
limited edition Disney PEZ wholesale

wholesale PEZ dispensers

Hancocks launch new PEZ dispensers this spring

Confectionery wholesaler Hancocks is set to launch new licences within the popular PEZ dispenser range.

The new licences offers retailers the chance to link up with new film launches, and maximise sales through offering popular character-driven confectionery which is sure to grab attention in stores.

Keep ReadingShow less
Hancocks wholesale candy multi-buy deals

Crazy Candy Factory wholesale prices

Hancocks shares must-stocks for this Easter

Confectionery wholesaler Hancocks has launched a brand new Knockout Novelty Deal, offering retailers unmissable savings on a wide range of novelty treats.

The new novelty multi-buy deal offers retailers a chance to save 50p per case when buying ten or more across best-selling novelty brands Crazy Candy Factory, Kidsmania and Sweet Bandit.

Keep ReadingShow less