Biotiful Gut Health is ‘Official Gut Health Partner' of Gloucester Rugby

Biotiful Gut Health, the UK’s leading kefir brand, have announced yet another sporting partnership, this time having been selected as the ‘Official Gut Health Partner’ of Gloucester Rugby.

Biotiful Gut Health is seeing an increased demand for kefir products in the world of elite sport. Performance Nutritionists have a greater understanding than ever before about the link between good gut health and sports performance which is driving this demand.

As part of the partnership, Biotiful Gut Health will work with the Club’s team to support players’ diets with their range of Kefir products, all of which contain high levels of natural protein, billions of live cultures and have no added sugar.

Commenting on the partnership, Vince Lawson, Chief Marketing Officer, Biotiful Gut Health said;

“It is fantastic to see how gut health has come to the fore in recent years, and no more so than in the world of elite sport. For us at Biotiful Gut Health, this partnership with Gloucester Rugby is really exciting, especially when the team are enjoying an incredible level of success. We look forward to supporting the entire team with their gut health, thus in turn helping them to improve their overall wellbeing, energy levels and post game recovery. At long last, gut health is becoming a key part of the world of rugby.”

James Hudson, Nutritionist at Gloucester Rugby, added;

“We are delighted to partner with Biotiful Gut Health. Nutrition plays a vital part in our performance model and with Biotiful's support, we are able to maximise a food-first approach to improve the team's overall health and performance, both on and off the pitch. ”

For over a decade, Biotiful Gut Health has been perfecting Kefir Drinks based on a 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they secured over 70% market share with their Kefir Drinks before expanding into Kefir Yogurts. Now, this journey has contributed to a growing Kefir category, valued at nearly £100 million today.