The British Independent Retailers Association (Bira) has launched the second edition of its popular Love Your High Street Week campaign, urging shoppers across the UK to support their local independent businesses.
Building on the success of last year's inaugural event, Bira - which represents over 6,000 independent retailers of all sizes - is once again shining a spotlight on the diversity, uniqueness and community-focused offerings found on high streets nationwide.
Taking place from 18-25 November, Love Your High Street Week has been designed to rally support for independent shops, restaurants and service providers that form the backbone of local communities.
“The response to our first Love Your High Street Week in 2023 was incredibly heartening, with businesses and shoppers alike getting involved to champion the independent spirit of our high streets,” Andrew Goodacre, Bira chief executive, said.
“This year, we're calling on the public to once again show their love and appreciation for the small businesses that make our towns and cities so special. By supporting local independents, we can make a real difference in keeping our high streets vibrant and thriving.”
Bira is providing a range of free marketing assets available to all stores, including window posters, social media graphics and website banners, to help businesses promote their involvement in the campaign. Shoppers are encouraged to visit their local high streets, share their favourite independent discoveries online using the #LoveYourHighStreet hashtag, and spread the word to friends and family.
“Our high streets are the heart and soul of communities across the UK, offering a unique shopping experience that you simply can't find online or in larger chains,” added Goodacre. “This week is all about celebrating that independent spirit and encouraging people to explore, support and champion the small businesses that make our local areas so special.”
For more information about Love Your High Street Week 2024 and how to get involved, please visit the campaign webpage.
