BIRA launches Valentine's Day campaign to promote high street shopping

The British Independent Retailers Association (BIRA) has launched a new campaign urging shoppers to show some love for the high street this Valentine's Day.

The association has put together its 'Show Some Love' campaign and is encouraging retailers to get involved.

The campaign has been designed to support retailers get involved in Valentine's Day, and encourage customers to shop locally both in-store and online.

BIRA members will have access to a bundle of resources and information to help them encourage customers into their stores and to their websites, from social media posts, posters, and a free guide on how to market to your customers.

“We known that 2023 is going to be a tough year, which is why we want to offer extra support to our indies,” Andrew Goodacre, BIRA chief executive, said.

“Valentine's Day is our first important date for retailers on the new year's calendar, so this campaign will help support them market themselves more effectively than ever.”

The campaign will also be further supported by BIRA with the campaign tag #BiraShowSomeLove which will also help further boost social media reach and coverage in each retailer’s area.