Birmingham-based vaping brand donates £5,500 to support breast cancer awareness

Birmingham-based vaping brand, Zeus Juice, has donated over £5,500 to local charities in support of Breast Cancer Awareness with funds raised from sales of the brand’s limited-edition Pink e-liquid.

Zeus’ limited-edition Pink e-liquid was launched in October 2021 to help raise awareness and funds in line with Breast Cancer Awareness month.

The vape juice was sold both online at the brand’s e-commerce site and in more than 500 stores across the UK, including convenience stores such as One Stop.

The Zeus Group’s donation is being shared equally between University Hospitals Birmingham Charity and Birmingham St Mary’s and John Taylor Hospice both of which treated and cared for Paul’s wife Sam who sadly lost her battle with cancer in 2017.

“This is a cause very close to my heart and we are happy to support these important charities in any way we can. Sam would have been very proud of the team’s fundraising efforts,” Paul Curtis, Founder of Zeus, said.

The Zeus Group is said to be extremely passionate about helping local charities and this recent donation in the fight against breast cancer marks another step in Zeus’ ongoing commitment to supporting the community.

Zeus remains a family-run business driven by moving people away from cigarettes towards the healthier substitute of vaping through innovation and quality. The group has two operational facilities in Birmingham – including a high-end consumable product testing and compliance function equipped with three white room mixing facilities, five bottling lines, and huge warehouse capacity – Zeus Juice UK offers fully compliant, end-to-end e-liquid production on an industrial scale.

It is also poised to enter the international market, as per the company website.