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Birmingham-based wholesaler joins Sugro

Addition of new members
Sugro UK

Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, has announced the expansion of its membership with the addition of Wisebuys (MW) Ltd as a new member to the
group.

Wisebuys (MW) Ltd have been trading since 2020, initially as a Sole Trader and as a limited company from 2023. Operating out of six locations, with the main office and warehouse based in Birmingham, the warehouse supplies independent retailers, hotels, and organised clubs.


Wisebuys operates across wholesale and retail sectors through their company owned five retail superstores located in the southwest, including Bristol, Plymouth and South Wales, offering sales directly to the public.

Mark Brian Matthews, Director of Wisebuys (MW) Ltd said, “Wisebuys (MW) Ltd are pleased to partner with Sugro UK. Since launching the company five years ago we have seen significant growth and development of the business.

"Partnering with Sugro UK marks a significant step change for Wisebuys (MW) Ltd and we are looking forward to engaging directly with new suppliers, building strong long term business partnerships and seeing the positive effects of those fruitful relationships.

"Special thanks to Sue Hubber and the Sugro UK team who have made the onboarding process very easy, and we are excited about the endless possibilities that the Sugro UK and Wisebuys (MW) Ltd partnership can deliver.”

Sugro’s Business Development Manager, Sue Hubber added, “We are very excited to welcome Mark and the rest of the Team at Wisebuys (MW) Ltd, to the Sugro Family.

"There are some great opportunities for Sugro to support their new initiatives and new supplier connections. It’s great to add to our growing reach across Retail formats. We look forward to seeing Wisebuys (MW) Ltd build their supplier networks and achieving their new goals."