Skip to content
Search
AI Powered
Latest Stories

Blockbuster Transformers On-Pack Promotion from Golden Wonder

Blockbuster Transformers On-Pack Promotion from Golden Wonder

To celebrate the launch of Transformers: Rise Of The Beasts in cinemas from 9 June, Golden Wonder has teamed-up with the release to deliver a blockbuster of an on-pack promotion across its Transform-A-Snack brand.

“Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise Of The Beasts was the perfect partnership,” said Marketing Director Matt Smith.


"Transformers: Rise Of The Beasts will take audiences on a 1990s globetrotting adventure with the Autobots and introduce a whole new faction of Transformer – The Maximals - to the existing battle on earth between Autobots and Decepticons. With part of the film being set in New York, we’re offering consumers the chance to win a family trip to New York as well as unique Transformers: Rise Of The Beast Movie merchandise. This unique promotion will certainly drive further growth on the back of Transform-A-Snack’s recent strong sales - which are up 25.8 per cent YOY.”

The promotion will run across five million packs from today and will be supported by a heavyweight social and digital campaign.

More for you

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Kick off the Premier League in-store with Guinness’s Community Grant

Kick off the Premier League in-store with Guinness’s Community Grant

Win £5,000 to donate to a local football initiative

Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.

To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less
Reviva to become official coffee partner of Williams Racing

Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

Keep ReadingShow less
Swizzels launches first-ever Christmas-themed Squashies

Swizzels launches first-ever Christmas-themed Squashies

Sweet-maker Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas.

Squashies continue to be the No.1 Sugar Confectionery brand in the market, which has prompted Swizzels to introduce its first-ever Christmas-themed Squashies to keep up with the increasing demand during the festive period.

Keep ReadingShow less