Treasury Wine Estates’ wine brand Blossom Hill has announced it will return to TV screens for the first time in four years through a partnership with Comedy Central.
This winter, the brand will team up with Comedy Central, where viewers can enter an exclusive competition to win tickets to the iconic Comedy Central's FRIENDSFESTIVE event.
Attendees will also be able to enjoy a glass of Blossom Hill at The Comedy Central Bar as the exclusive Wine partner and Bar sponsor, whilst Blossom Hill branding will be visible across the site. In addition, Blossom Hill will hit TV screens with a ticket competition advert, reaching over 5 million consumers.
Comedy Central’s FRIENDSFESTIVE event will run in two locations across the UK this festive season; Blackpool Winter Gardens: 5th – 19th November and London Truman Brewery: 25th November – 19th December, December, where fans of FRIENDS can recreate some of the most iconic Christmas moments from the hit TV show.
“This partnership with Comedy Central fits perfectly with our Blossom Hill brand aligning with our core audiences. As the #1 wine choice for refreshment, Blossom Hill is ideal to enjoy at the ultimate Comedy Central's FRIENDSFESTIVE event,” Ben Blake, marketing director, EMEA at Treasury Wine Estates, said.
“The Comedy Central partnership will help us to continue building momentum for the brand whilst maintaining relevancy amongst our key audiences, especially over the festive season – a time for gathering with friends and creating memorable moments.”
The Blossom Hill brand has recently unveiled a pack refresh across its Rosé varietals and is now moving on to updating the packaging across its classics range, available from 1 November. The brand said the packs saw significant improvement in likeability and purchase intent in consumer testing.
