New Bluey Ice Pops join the World of Sweets freezables range

Confectionery distributor World of Sweets is welcoming new Bluey Ice Pops to its wide range of freezable lines and encouraging retailers to stock up on the new Ice Pops, as well as other best-selling freezables from Warheads, Jolly Rancher and Barratts to drive sales in spring and summer.

The delicious Bluey-branded 12-packs of natural fruit-flavoured freeze-at-home ice pops treats are perfect for kids who love the popular animated TV show, which is one of the most watched in the UK. The ice pops come in four flavours: pineapple, strawberry, apple, and blackcurrant.

What sets these ice pops apart is their healthier profile. Made with 25 per cent real fruit juice and no added sugar, they are HFSS-compliant, making them an attractive option for parents seeking nutritious treats for their children.

The Bluey character on the packaging will undoubtedly capture kids' attention, ensuring these ice pops fly off the shelves.

The Bluey Ice Pops will hit stores on April 25, just in time for the peak summer sales period. Retailers are advised to stock up early to meet the anticipated high demand.

This launch follows the success of other popular licensed products like PAW Patrol Freeze Pops, which also offer a healthier alternative with no artificial flavours or colours.

The Bluey Ice Pops join a line-up of top-selling freezable treats from World of Sweets, including Barratt Ice Duo multipacks, Jolly Rancher Multipacks and Warheads Sour 2-in-1 Snap Ice. These products have proven to be customer favourites, with their vibrant packaging and unique flavours drawing in customers.

"We're thrilled to introduce Bluey Ice Pops to our freezables range," said Kathryn Hague, the Head of Marketing. "Licensed products consistently perform well, as kids love treats featuring their favourite characters.

“These ice pops not only taste great but are healthier than many alternatives, making them perfect for impulse purchases at checkout points. We encourage retailers to stock up on these and our other best-selling ice poles to maximise sales this summer."