Bobby’s Foods expands bagged sweets range

Bobby’s Foods has announced the expansion of its popular bagged sweets range with three new products, launching on Sept 23.

These additions will join the existing line-up of best-sellers, continuing to offer exclusive, high-quality treats tailored for convenience retailers.

Carmelina Mancini, Marketing Manager, highlights the brand’s dedication to offering unique products that impact the retail space. The new range, priced at £1.25 per bag, upholds Bobby’s tradition of delivering quality and value.

New Additions:

· Blue Razz Dreams: This exciting new addition builds on the success of their top-selling Strawberry Dreams by combining its beloved velvety, smooth texture with a best-selling Blue Razz flavour. The result is a captivating twist on a classic favourite, blending the creamy delight of the original with a vibrant new flavour that’s sure to delight taste buds.

· Fruit Fools: This playful new treat adds a fun, interactive element to the range. Fruit Fools challenge consumers with different flavours for each shape, including Lime, Tropical, Strawberry, and Purple Razz. The unique experience of matching flavours to shapes makes for a fun and engaging treat.

· Vimto Fried Eggs: Combining nostalgia with a contemporary twist, Vimto Fried Eggs take the classic sweet shop treat and infuse it with the iconic Vimto flavour. The result is a beloved traditional shape with a flavourful Vimto centre, creating a mouth-watering treat that’s both familiar and exciting.

To support these new launches, Bobby’s has introduced a new 24-hook stand. Designed to display the expanded range effectively. The durable metal stand, available free on loan to retailers, showcases the vibrant packaging and includes an eye-catching header board, all within a compact A3-sized footprint.

Since the initial launch of the bagged sweets range in 2022, Bobby’s has seen a growing demand for diverse and innovative sweet options. The new additions continue this trend, offering retailers a distinctive selection at a consistent price of £1.25.