Step into summer with Bobby’s latest launch, Mega Push Pop Ice, created in partnership with Bazooka Candy Brands, home of the UK’s leading lollipop brand. This exciting frozen treat exemplifies Bobby’s commitment to blending classic treats with modern appeal, ensuring every bite brings joy to consumers nationwide.
Mega Push Pop Ice offers a mixed case of 24 units in 4 irresistible flavours: blackcurrant, raspberry, cola, and strawberry. Each freeze pop is vegan, HFSS compliant, and priced attractively at 79p. Designed for impulse buys, it delivers a refreshing 45-calorie treat that appeals to consumers of all ages seeking a nostalgic twist.
Available exclusively through Bobby’s, Mega Push Pop Ice harnesses Bazooka Candy Brands iconic branding to ensure immediate consumer recognition and irresistible appeal. This partnership is set to drive impulse purchases and boost sales with its vibrant packaging and winning flavours. The eye-catching designs not only guarantee shelf standout but also serve as a compelling draw for retailers aiming to differentiate themselves in a competitive market.
Extending Success from Lollipop to Frozen Confectionery
Building on Mega Push Pop’s position as the leading lollipop in total marketplace, symbol, and independent channels with a growth rate of 153 per cent, Bazooka Candy Brands now introduces Mega Push Pop Ice into the frozen confectionery category. As a top 30 Sugar Superbrand, boasting an 80 per cent increase in Retail Sales Value (RSV), Mega Push Pop Ice is poised to replicate its success by delivering increased footfall and enhancing customer loyalty for retailers.
Ideal for the young at heart or those seeking a playful pick-me-up, Mega Push Pop Ice is set to become this season’s must-stock frozen treat. Its flexible ambient storage makes it easy to fit into any store layout, enhancing convenience and accessibility for customers.
"At Bobby’s, we’re all about bringing joy to people’s lives. Our new Mega Push Pop Ice, a Bazooka Candy Brands Int. owned brand, reflects our commitment to creating products that resonate with convenience shoppers, offering value and choice. With a keen understanding of consumer trends, we’re thrilled to meet the demand for affordable treats, reinforcing our role as a trusted retail partner." says Carmelina Mancini, Marketing Manager at Bobby’s.
