Bolle: a fresh perspective on alcohol-free wine

Bolle is thrilled to unveil its innovative non-alcoholic (<0.5 per cent ABV) wine brand, poised to redefine the industry with a fresh technique and process, as the world’s first and only non-alcoholic wine to introduce secondary fermentation. Departing from conventional norms, Bolle has multiple patents filed and pending on its winemaking techniques as it aspires to challenge perceptions and offer a distinctive experience for wine enthusiasts without any compromise on taste or quality.

In a recent successful £800,000 ($1m) funding round, Bolle secured essential financial support towards its growth initiatives. Simultaneously, the company reinforced its leadership team with the appointment of a new CEO and Head of US Operations, underlining its unwavering dedication to delivering exceptional products and services. This collaboration brings together a group of seasoned professionals in winemaking, business, and innovation. Roberto Vanin's expertise in oenology, chemistry and R&D, complemented by CEO Gary Read's go-to-market and company building acumen and Head of US Operations Steve Burch's extensive background as a Napa Valley winemaker.

"We believe that Bolle can play a significant role in reshaping the wine industry by attracting new drinkers, retaining existing ones, and encouraging responsible consumption," said Gary Read, CEO of Bolle. "Our mission is to introduce a range of alcohol-free wines that cater to diverse lifestyles and occasions, from enjoying a glass at lunch to savouring it at social events. We’d love to see the wine industry embrace the trend to drink less alcohol and see it as an opportunity not a threat.”

He continues “Over 40 per cent of people are looking to cut down on alcohol and providing high-quality options like Bolle can attract this significant market segment. Studies show that restaurants and bars increase revenue and margins by offering good quality alcohol-free options – switching customers from water/juice/soda into a premium product. "

Bolle has initially released two cuvées to market: a Sparkling Rosé and a Blanc de Blancs. The wine making process includes using a meticulous de-alcoholisation process using the world’s most advanced de-alcoholisation technology. Unfortunately, this process still causes loss of character, aroma and flavour so Bolle distinguishes itself as the only global provider to incorporate a second fermentation step. This unique method ensures that all the wine's characteristics stem exclusively from the grapes and fermentation process itself, rather than from any additional flavours or ingredients.

"Our shared passion for excellence and innovation drives us to create the world's finest alcohol-free wines," explained Roberto Vanin, Founder of Bolle. "As the first and only non-alcoholic brand to fully embrace secondary fermentation, Bolle captures the essence of traditional wine, offering a non-alcoholic option that maintains the same depth, complexity, and enjoyment as its alcoholic equivalent. We believe this distinctive approach sets Bolle apart as a trailblazer in the realm of non-alcoholic wines.”

With an RRP of £19.99 Bolle seeks to establish itself as the go-to choice for both on-trade establishments and independent retailers looking to offer their clientele an exceptional non-alcoholic wine experience.