Bombay Sapphire gin introduces Citron Pressé

Leading premium gin brand Bombay Sapphire is launching Bombay Citron Pressé, made from a 100 per cent natural fruits infusion. Bombay Citron Pressé is a new distilled gin that captures the taste of freshly squeezed Mediterranean lemons, perfectly balanced with the vibrant juniper notes of the brand’s signature vapour-infused London Dry Gin.

Building on the brand’s premium gin credentials and following the release of Bombay Bramble in 2020, Bombay Citron Pressé takes its flavour inspiration from another classic gin cocktail, the Tom Collins. People are increasingly eager to explore new flavours that allow them to be creative with cocktails, while demanding authenticity, quality and natural ingredients, and recently there has been a growing popularity for flavours within the citrus space. With its bright, zesty lemon flavour and made with a 100 per cent natural fruits infusion with no added sugar, Bombay Citron Pressé is continuing to disrupt and redefine the flavoured gin category.

“We know our fans have a curiosity for authentic and new flavour expressions, while tending to favour natural, premium ingredients with no added sugar,” said Natasha Curtin, Global Vice President for Bombay Sapphire. “Allowing gin fans to enjoy a taste of the familiar, but with a twist, this new launch offers a naturally refreshing tasting alternative to the traditional G&T, perfect for adding creative twists to drinks and experimenting with cocktails.”

With its natural colour and taste, Bombay Citron Pressé is easy to mix and the perfect canvas for bartenders and gin fans alike to celebrate their cocktail creativity. Wonderfully bright and fragrant lemon is underpinned by the classic notes of the brand’s vapour infused gin, providing a natural sweetness and a brilliant base for a host of cocktails. Ideally served long, over ice, with tonic and a squeeze of lemon, Bombay Citron Pressé also shines in many other gin-based drinks like a simple and light Pressé & Soda, a Presse & Cloudy Lemonade or an Ultimate Tom Collins, bursting with fresh lemon juice. The zesty gin also works beautifully in more complex cocktails such as an irresistibly refreshing White Lady, a silky sophisticated classic with an appealing sour finish, or a Southside Fizz which uses champagne to create a more elevated cocktail - both perfect for those special, celebratory occasions.

Bombay Citron Pressé will launch with a 360° campaign, comprising of in-bar activations, in-store POS, PR, OOH advertising, as well as social, digital and influencer marketing.

Bombay Citron Pressé, RRP £23 (70cl, 37.5% ABV) will be available to purchase from Monday 18 April onwards.