Bombay Sapphire launches new global campaign ‘Saw This, Made This’

Bombay Sapphire has unveiled a new global campaign ‘Saw This, Made This’, partnering with noted film director Baz Luhrmann, who will be the creative director of the campaign.

The campaign invites people to capture and share on social media what they see in the world that creatively inspires them, and what they have subsequently made, using #SawThisMadeThis.

“I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed,” Luhrmann said.

“By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.”

Through collaboration with hundreds of artists and creators from a variety of disciplines, the campaign will feature before-and-after ‘Saw This, Made This’ videos and photos, demonstrating how people can reframe the world around them and turn that inspiration into creative expression. The launch aims to encourage everyone – from creative novices to creative leaders - to join the movement and unlock their creative talents.

In a short film featuring never-seen-before footage from Luhrmann’s personal archive, he talks candidly about how his life experience has shaped his own creative process and shares his philosophy with viewers, inviting them to see the creativity that exists in the everyday. Throughout the campaign, Luhrmann will share on social media the #SawThisMadeThis submissions he finds most creatively inspiring. Submissions will also be celebrated in an evolving online gallery at www.BombaySapphire.com/SawThisMadeThis.

The campaign will culminate in 2023 in an awe-inspiring showcase of the world’s creativity, in partnership with global arts organisations in London and New York, including the Design Museum in London, UK, an industry-leading institution renowned for its support of the creative community.

People are invited to join the movement on social media using @BombaySapphire #SawThisMadeThis, with the chance of their creations becoming part of a global showcase of creative inspiration at the Design Museum and other leading creative institutions around the world.

Luhrmann added: “With the support of Bombay Sapphire, we will celebrate the culmination of the #SawThisMadeThis campaign during World Creativity Day in April. There’s no limit to what you can contribute to the initiative and I'm so excited to help inspire this next generation of creatives.”

The multi-million-dollar, integrated global campaign will be rolled out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands.

Natasha Curtin, Global Vice President, Bombay Sapphire, said: “We are thrilled to be collaborating with incredible, visionary creative champions on our latest mission to stir creativity in people around the world.

“For over thirty years Bombay Sapphire has collaborated with creators and artists with the purpose of giving support to and building a platform for creative self-expression. With this campaign, we set out to show that creative inspiration is everywhere and to encourage people to reconnect with their own creative side.”