Skip to content
Search
AI Powered
Latest Stories

Bombay Sapphire to hold a new virtual ‘Cocktails & Create’ masterclass

Premium gin brand Bombay Sapphire has announced a new masterclass as part of its ‘Stir Creativity at Home’ series.

The virtual Cocktails & Create masterclass will be hosted by artist and illustrator Joey Yu and mixologist Franck Dedieu on 22 May, kicking off the bank holiday weekend.


The one-hour masterclass will give gin enthusiasts and art lovers to hone their cocktail-making and illustration skills from the comfort of their homes.

“There is no better time to explore your creative side than right now and Illustration is one of the most accessible art mediums for people to engage with,” commented Joey Yu. “You don’t need lots of expensive tools and supplies to get started, just simply pick up a pen and come and join in.”

Award-winning bartender Franck Dedieu will show guests how to create two cocktails, a G&T Twist and classic Bramble cocktail, using Bombay Sapphire gin and new Bombay Bramble.

“Mastering cocktail serves is a brilliant way to get creative at home – your kitchen store cupboard provides a myriad of unique garnishes and ingredients that you might not have realised could be cocktail components before,” Dedieu said.

“Bombay Sapphire gin is the perfect starting point for all types of cocktails with a perfectly balanced profile that makes flavour combinations limitless.”

Attendees will be invited to follow along via the video-conferencing platform Zoom and will also have a chance to ask the experts questions along the way via the chat function.

30 complimentary tickets will be available for the exclusive masterclass via Eventbrite from 13 May.

‘Stir Creativity at Home’ series by the brand aims to encourage creative output during time spent at home. Led by the brand’s co-creator network, the series additionally comprises of new at-home cocktail recipes from leading bartenders plus Create & Capture content on @BombaySapphireUK that offers followers tips and tricks on how to be more creative at home, and asks them to submit their versions of these mini-challenges for a chance to win prizes.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less