Booker’s new guide showcases group's exclusives, first-to-market offerings

In an aim to support its independent retailers, wholesale giant Booker has launched its latest New Product Development Guide, showcasing Booker’s new group exclusives and first-to-market offerings, Containing over 125 new products, the guide covers all activities available to retailers, including a range of food, drinks and household essentials; Easter ranges; and low/no alcohol products which continue to remain popular with consumers.

The guide is filled with opportunities for retailers to differentiate themselves from their competitors and prepare for the Spring season ahead.

As the UK’s largest food and drink wholesaler, retailers can also take advantage of Booker’s group exclusives and branded first-to-market items, including Starbucks Skinny Grande, Jack Daniels & Coca Cola Cherry drinks; Canti Pinot Grigio and Pinot Grigio Rosé; Maltesers Mini Bunnies; and Reese’s Dipped Peanuts.

Colm Johnson, Retail Managing Director, said, “We are thrilled to introduce our latest NPD Guide to support the independent retail sector, showcasing Booker’s new group exclusives and first-to-market offerings.

"As they start to plan for the season and year ahead, we’re confident our range of offers can support them in growing their business, with our focus on great choice, price and service.”

The guide is available to all Booker’s symbol group retailers now, and available online via the website: www.booker.co.uk.

This comes close on the heels of Booker's announcement of its new delivery platform for its symbol group stores. The delivery through this platform is ensured to happen in as little as 30 minutes.

The new ordering platform, Scoot, connects shoppers with their local participating independent retailer enabling them to order food, drinks and household essentials from a curated list of products chosen by the retailer.

Scoot facilitates the processes of ordering, payment, and picking processes, leaving the retailers solely responsible for organising the delivery, whether they handle it in-house or use third party.

Scoot is currently piloting in Budgens Abridge with the aim to pilot another three stores in February and March. The platform will be phased out more widely to Booker symbol group retailers – across Budgens, Premier, Londis and Family Shopper from April 2025.