Booker signs up to TWC's Smartview Convenience market read

Data consultancy TWC Group has announced that Booker has signed up to its independent convenience market read, SmartView Convenience, which it operates in partnership with In Touch Group.

SmartView Convenience provides the most representative EPOS mark read for the independent retail and wholesaler-supplied symbol stores in Great Britain, using a sample of around 5,000 independent stores to represent the 30,000 stores in the sector.

Colm Johnson

“Working with SmartView Convenience will allow us to better understand the shopping habits of customers in our Budgens, Londis and Premier stores, as we work to ensure we always have the right range of great value products available to support our independent retailers and their business,” said Colm Johnson, Retail Managing Director at Booker.

“We are absolutely delighted to welcome Booker as a new client.

"Signing up another major wholesaler to SmartView Convenience is a huge milestone for us and supports our ambition to make SmartView Convenience the de-facto source of market data for the independent convenience sector," commented Sarah Coleman, Product Director for SmartView Convenience at TWC.

“We hope this endorsement by such a significant operator will encourage even more suppliers to make the leap and come on board. Those that have already done so have unanimously told us that the data from SmartView Convenience is telling them things they knew were happening in this part of the market but had previously been unable to see in other data sets due to the way those samples were built and their size.”