Boost adds Blood Orange & Raspberry Crush variant to 500ml Juic'd range

Boost Drinks has announced a new flavour in its successful Juic’d range.

Blood Orange & Raspberry Crush will be launching this June, providing retailers with another flavour variant of 2022’s biggest selling new 500ml energy drink range [IRI GB Symbols & Indies 52w/e 25.12.22] to offer to customers.

Orange is currently the fourth strongest flavour in soft drinks and second in Juice, and Raspberry is the sixth biggest flavour in Stimulation and is growing by 58 per cent [Dohler Market Insights; Mintel GNPD Flavours], providing a unique opportunity to combine these two popular and delicious flavour profiles.

The new flavour adds to a format which continues to perform exceedingly well, with the 500ml market being the largest selling Energy Drink segment, amounting to £503 million and growing 16 per cent YoY [IRI Total 52w/e 25.12.22].

“Juic’d is a range we’re incredibly proud of at Boost – jam packed full of flavour, with real fruit juice refreshment but at the same great value price point we’re known for,” Adrian Hipkiss, Marketing Director at Boost Drinks, said.

“With the current cost-of-living increases being experienced across the board, it’s great to be able to add to this thriving category whilst providing more choice to consumers in an accessible way that doesn’t compromise on flavour.”

The launch will be boosted by sampling in retail stores across student areas in London, including a gift with purchase and supported by targeting customers in close proximity to the stores to drive footfall. The new release will also feature alongside the Juic’d range in out of home, digital, radio and YouTube adverts to further raise awareness of the product line in September.

The release will follow on from the initial Juic’d launch in 2022, which comprised of three flavours in May (Pineapple & Guava Punch, Mango & Tropical Blitz and Watermelon & Lime Twist), and a fourth flavour in August (Tropical Fruit Sour Punch). The range is made with 5 per cent real fruit juice and is price marked £1.09 on pack, in line with Boost’s commitment to ensure time and energy is invested into communicating great value on fixture, amidst increased consumer price consciousness, whilst delivering excellent margins.