Skip to content
Search
AI Powered
Latest Stories

Boost bank holiday burger sales with Baker Street

Boost bank holiday burger sales with Baker Street

Extended-life bakery brand, Baker Street, has revealed what the perfect burger looks like, according to burger fans nationwide. In an average month, Brits are eating three burgers, which as Bank Holiday sees barbecue grills fired up, bodes well for retailers ready to maximise sales.

In a survey commissioned by the bakery brand, UK shoppers highlighted the top shopping list items in preparation for a BBQ. A traditional 50 per cent of consumers stock up on beef burgers, 45 per cent ensure mixed salad is on the menu, 41 per cent coleslaw, 39 per cent potato salad and 35 per cent hot dogs.


When it comes to the bread carrier, 56 per cent opt for a classic white burger bun, 31 per cent choose to offer wholemeal and 29 per cent upgrade to brioche burger buns.

Chris McLaughlin, Commercial Director at St Pierre Groupe which owns the Baker Street brand, said: “Whilst this might not come as new news to some retailers, knowing that the traditional beef burger still reigns supreme with UK shoppers will help merchandising ahead of a hot bank holiday. For shoppers wanting to make the most of the weather, grouping key products together can save time in-store and provides a perfect opportunity for retailers to upsell.

“This research was designed to understand what today’s BBQs look like and four of the top seven tips to make the perfect burger are centred on the bread – which proves to us that a great burger starts with a great bun.”

1

It seems people prefer traditional flavours as beef, cheddar cheese and ketchup all make up the ideal burger. This combination sees the average adult enjoy more than 1,500 in their lifetime. The formula for the perfect burger includes one type of cheese, two sauces, two patties, two salad items and one additional filling such as a grilled mushroom or hash brown.

The study also found of the 87 per cent who eat their burgers by hand, 56 per cent said doing so is part of the experience of having a burger and 29 per cent believe it tastes nicer when eaten that way.

“What’s clear from this research is that the Classic Burger Bun is here to stay. At Baker Street we believe buns should be built for burgers and it looks like most of the country agree with us," added McLaughlin.

“The pandemic has driven huge shifts in consumer attitudes to all things, but especially food. A combination of anxious consumers retreating to comfort foods and familiar classics, and the closure of the UK’s restaurants has driven demand for the at-home ‘fakeaway’ – and that’s even more pertinent during BBQ season. Whilst the world might be opening up again, these trends are still impacting shopper behaviour."

Baker Street has grown 30 per cent year on year and is celebrating five consecutive years of double-digit growth, with a brand value in excess of £25 million. Alongside its quality proposition, the business maintains that the extended-life offer holds key appeal.

The research was carried out as part of Baker Street’s ‘Always There’ campaign which is being supported with in-store activations, digital ads, social media and consumer-facing PR activity.

More for you

TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less
ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less