Bebeto Spooky Mix, a new 150g sharing bag targeting the Halloween opportunity, containing a selection of fun, Halloween-shaped soft fruity gummies, is the latest launch from Bebeto, the leading confectionery challenger brand from Kervan Gida UK. The treats are a limited seasonal addition to the popular Bebeto Gummies 150g sharing bags range which includes: Fizzy Watermelons, Big Fizzy Mix, Strawberries and Big Mix (as seen on TV last year).
Bebeto Spooky Mix are free from artificial colours and flavours, are vegan approved by the vegetarian society, and are halal certified. Each pack of spooky-shaped gummies contains four deliciously fruity flavours; blackcurrant, apple, orange, and strawberry. Bebeto Spooky Mix is available now, RRP £1.
To ensure the Bebeto brand continues to provide its devoted fans with a full selection of tantalizing treats for tricksters this Halloween, Kervan Gida UK is also introducing the Bebeto Trick or Treat Party Box, new for 2022. Each party box is 825g and contains 55 x 15g miniature bags of spooky mix. Packed in a handy gravity-fed, full-colour SRP, this packing format is perfect for consumers who want a hygiene-friendly option to hand out to trick or treaters who come knocking at their doors. Notably, each mini 15g bag features its own barcode, making this a great themed convenience-store line for Halloween.
This year also sees the return of Bebeto’s popular 150g Halloween-themed vegan sharing bags, which include Bebeto Monster Spaghetti, Bebeto Fizzy Fangs, and Bebeto Gummy Brains, which were sold exclusively to Asda in 2021. Bebeto Halloween-themed vegan sharing bags Fizzy Fangs and Gummy Brains are available, RRP £1, from Asda, CJ Lang (selected Spar stores) and QD stores. Also returning for Halloween 2022 is Bebeto 750g Trick & Mix, listed in CJ Lang (selected Spar stores), QD Stores and Valli Forecourts. In time for Halloween celebrations, Asda is also stocking Bebeto’s bestselling non Halloween-themed sharing lines 750g Pick & Mix, 400g Fizzy Party Mix Tub and 400g Gummy Party Mix Tub.
“After many consumers missed out on trick or treating in 2020 and 2021, Halloween 2022 is set to be bigger than ever,” said Gabriella Egleton, Senior Brand Manager. “We predict that take-home packs for parties and smaller formats to hand out to trick or treaters will be the go-to confectionery lines sort by shoppers.”
To celebration the release of Wicked, in cinemas now, Butterkist is supporting retailers to drive footfall and sales with exciting in-store activations.
The initiative will see a select number of convenience stores across the UK involved in a store takeover to engage and excite local shoppers and drive awareness of the partnership, while delivering growth for the popcorn segment.
Each participating store has installed new Wicked- and Butterkist-themed POS including an eye-catching stock-holding arch, a Butterkist cauldron, shelf toppers, floor vinyls, dump bins and wobblers. To grab shoppers’ attention, retailers have also received cardboard cut-outs featuring A-list celebrities Ariana Grande and Cynthia Erivo, both stars of the film.
As part of the Wicked partnership, Butterkist is running an exciting on-pack promotion across all Butterkist £1.25 PMPs and core sharing SKUs until 31 December. Featuring Wicked themed packaging designs, the on-pack promotion offers consumers the chance to win a “Thrillifying adventure to London” with five prizes up for grabs.
Alongside this, KP Snacks is running a retailer incentive to celebrate the film's release. Retailers who purchase cases of all four Butterkist £1.25 PMPs (Sweet, Salted, Toffee and Sweet & Salty) featuring the Wicked on-pack promotion will be in with the chance to win 1 of 35 TV tech bundles.
“Perfectly timed to tap into the excitement around the movie launch, the store takeovers bring Butterkist —a brand known for being synonomous with in-home movie occasions, into the spotlight," said Stuart Graham, Head of Convenience and Impulse at KP Snacks. "The eye-catching displays, theatre and POS aim to grab consumer attention and boost the retailer’s local profile and sales.”
Sue Nithyanandan, Costcutter Epsom in Surrey – and the new Asian Trader Businesswoman of the Year – says, “It was fantastic to work with KP Snacks on this activation, coinciding with the launch of the new Wicked movie. We have had really excellent feedback from our customers who were happy to see all the theatre in-store, especially with so much excitement surrounding the film. We’ve also seen a real uplift in popcorn sales as a result.”
This winter, Red Bull is broadening its no sugar offer with the global launch of Red Bull Zero, delivering Zero sugar and Zero calories, with the popular flavour of Red Bull Original Energy Drink, the leading single serve soft drink in the market.
Health is now a key concern for shoppers, with 75 per cent considering health when they choose a soft drink [Appinio, July 2024], however, taste continues to be the number 1 driver of purchase [Kantar, July 2023] highlighting the need for a sufficient offering of great tasting no sugar and zero alternatives alongside full sugar soft drinks.
Red Bull Sugarfree caters to this need, providing a no sugar offering but with a distinct flavour that has built up a loyal shopper base. Red Bull Zero aims to fill a gap in the current line-up, for a liquid closer to the taste of Original Red Bull Energy Drink. It meets demand by delivering the same energy boost and taste, but without the sugar, targeting incremental category occasions.
With health such a key consideration for soft drink consumers, Red Bull said it is important to cater to this need within the Energy category. Offering more no sugar options is key to building incrementality for the category with more users, consuming energy drinks more often, and across more occasions. Red Bull has been key to driving this growth, with a portfolio that offers choice, growing shoppers and frequency of its no sugar products year on year and Red Bull Zero aims to drive this further.
The new can also compliments the Red Bull Energy Drink line-up, featuring the brands’ two most distinctive and recognisable assets – the core blue and silver rhombus design and the bull brand logo, along with a ‘New Taste’ flash.
Available in 250ml plain (RRP: £1.65) and £1.60 PMC cans, 355ml can (RRP: £2.10), 473ml can (RRP: £2.60), 4 x 250ml (RRP:£5.40) and 8 x 250ml (RRP: £9.50) can multipack.
AB InBev, the world’s leading brewer, has extended its nearly 40-year partnership with FIFA to include the FIFA Club World Cup 2025 taking place in the US from 15 June to 13 July.
AB InBev is also a sponsor of FIFA World Cup 2026, which will be jointly hosted by 16 cities across Canada, Mexico and the US.
The brewer said the expanded partnership reinforces its megabrand and mega platform strategy by connecting beer with global events that consumers love. Megabrands Budweiser and Michelob ULTRA will lead the partnership complemented with local brands in select markets.
“AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup.” FIFA president Gianni Infantino said.
“We are embarking on a journey that will redefine club football and create a new global tournament. With AB InBev’s brands, we are creating unforgettable moments for football fans around the world.”
Michel Doukeris, AB InBev chief executive, said: “This partnership with the FIFA Club World Cup continues our legacy of bringing beer and sports together for fans around the world, creating more moments of celebration and cheers. We look forward to activating this first-of-its-kind tournament next summer in partnership with FIFA.”
The upcoming FIFA Club World Cup 2025 will gather 32 of the world’s best football clubs for a month-long celebration across 11 US host cities. As part of the multi-faceted agreement, AB InBev will create unique brand experiences across participating countries, and deliver the ‘Player of the Match Award’.
Vapes Bars has announced the launch of Angel Salts, a premium nicotine salt range designed to set a new benchmark in flavour, quality, and regulatory compliance.
Tailored for today’s discerning vaper, Angel Salts showcase the brand's commitment to delivering pure quality and innovation. These salts are also at the heart of Angel’s exciting new product line-up, including the much-anticipated Angel 1200 and Angel 20000, which promise to redefine vaping convenience and performance.
“The Angel collection, including Angel Salts, is future-proof for 2025 and beyond, designed to meet tomorrow’s compliance standards while delivering superior quality and innovation,” said a spokesperson for Vapes Bars.
The Angel Salts range is available in flavours including Pink Lemonade, Fizzy Cherry Ice, Watermelon Ice, Snow Mint, Prime Lemon, Mango Magic, Berry Burst, Lemon Breeze, Banana Split, and Grape Ice.
The Angel 2400 4-in-1 device combines four 2ml tanks into one versatile, rechargeable device, offering the flexibility of four flavours, significant cost savings for consumers, and reduces waste, making it an eco-friendly alternative to traditional disposable vapes.
Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.
The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.
New to the Warheads range are the Sour Popping Candy packs, available in Sour Watermelon, Sour Green Apple and Sour Raspberry.
Warheads Sour Popping Candy offers a crackling, popping sensation with a sour twist, aimed at younger customers seeking exciting new novelty products with tasty, trending flavours.
Each single flavour display contains 12 pouches, all packaged in an eye-catching design to pop out on shelves among other tasty treats.
Warheads have also launched a three pack - with all flavours included in each pouch.
Each three pack box available to retailers contains 20 pouches, and World of Sweets said the eye-catching display makes them perfect to be stacked on shelves among other tasty treats.
They can be merchandised alongside other Warheads branded lines, or as a part of a wider novelty collection.
The small pouches come at pocket-money friendly prices, making them a great impulse purchase.
“We are super excited to be bringing to market the brand new Warhead Sour Popping Candy pouches,” Louisa Jones, senior brand manager at World of Sweets said.
“Each pouch packs a serious punch, and sour candy lovers are sure to love the exciting, tasty flavours.
“Warheads have been a best-selling brand for us. Our customers have experienced a real boost in sales for both American confectionery and sour flavours, so this product is sure to be a hit with confectionery lovers.
“We’re always looking for ways to support our customers and fill those gaps in the market - and budget-friendly American confectionery lines are definitely needed.”
Warheads also offer a range of products in the top selling theatre box format.