Boost Drinks adds Lemon & Lime variant to popular 250ml energy range

Boost Drinks has launched a Lemon & Lime Energy flavour to its popular Energy Stimulation range.

The new flavour will expand Boost’s Energy offering in a category that is currently growing 15 per cent YoY, and accounting for 26 per cent of all soft drink value sales.

The beverage is a zingy fusion of lemon and lime, adding another point-of-difference against current single-flavour SKUs in the category. Available in 75p price-marked packs, Boost said the product will enable retailers to communicate great value amidst increased consumer price-consciousness, whilst still delivering excellent margins.

Citrus flavoured beverages continue to grow by 16 per cent in the market, with lime flavours in a phenomenal 900 per cent growth and lemon showing 60 per cent growth.

“Looking at the growing success of our 250ml Energy Stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months,” Adrian Hipkiss, marketing director at Boost Drinks, said.

“The drink adds another flavour variant to our existing range, and provides a point of difference to the usual single-flavour SKUs available on the market. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year – watch this space!”