Boost, the UK’s No. 3 energy brand, has unveiled the next stage of its “There’s a Boost for That” campaign, reinforcing the message that there is a Boost for any occasion where shoppers need an energy pick-me-up.
Backed by a £2 million brand investment, the campaign will be unmissable with over 68 million opportunities to see between May and July.
Now in its second year, the campaign showcases how Boost’s Energy, Sports and Iced Coffee drinks can meet a range of different energy needs, such as work concentration, gym performance or simply to push past an afternoon slump.
The adverts will run on cinema, social media, Spotify and video-on-demand partnerships with Sky, Netflix and ITVX as well as high impact outdoor advertising in London and Northern Ireland.
Boost will be driving trial and awareness with sampling throughout May and June with more than 350,000 samples distributed in high-footfall commuter locations, university halls and at fitness events.The brand is also partnering with popular fitness app, Strava, daring the app’s millions of users to take the Boost 5K challenge.
“There’s a Boost for That” first launched in summer 2024 and post-campaign research showed that consumers who saw it are +70 per cent more likely to consider purchasing the brand,with the brand growing five times faster than the total energy category last summer, in terms of unit sales.
“Boost’s strength lies in its diverse range of great tasting, affordable flavours and pack formats, offering retailers one brand that can target shoppers’ energy needs throughout the day and across any occasion,” said Adrian Hipkiss, Head of Functional Brands at AG Barr.
“We know from last year that our ‘There’s a Boost for That’ campaign resonates with shoppers and delivers for retailers and we expect it to drive increased demand for the brand. We encourage retailers to get prepared with full range availability, whilst also making use of our impactful PoS to create impact in-store.”
