Bottlegreen unveils brand refresh with new variants

Leading adult soft drink bottlegreen has announced the launch of a brand refresh which includes new look, new taste and new variants.

The new packs will feature a contemporary design, aiming to drive premium credentials and increase differentiation between variants. The new packaging look is being implemented across the full bottlegreen range – both 750ml ready-to-drink sparkling pressés and 500ml dilutable cordials.

The brand has also added a ‘Sip back & relax’ message as a ‘stamp’ on the front of each bottle to support its distinctive positioning.

The re-launch boasts a significantly improved recipe for its ready-to-drink sparkling pressé range.

Signified by a ‘New Recipe’ neck roundel, the pressé liquids now deliver more full-bodied flavours to better match the taste expectations of the adult soft drink consumer.

The brand has increased the flavour profile across both its standard and ‘light’ ranges, with the latter being clearly delineated and rebranded as ‘bottlegreen light & delicate’, with only 20 calories per 100 ml.

An all-new permanent flavour - Bramble - which draws inspiration from the gin market joins the sparkling 750ml pressé range. Combining rich blackberries with the tartness of sloe berries, the intense and powerful variant will be rolled out from January.

The brand also returns its seasonal limited edition 500ml dilutable cordial, Winter Spiced Berry, after a gap of two years. Available as a limited edition variant until spring, the indulgent blend of blackcurrants and spices delivers a perfect winter treat and ideal as an alcohol-free mulled wine alternative during the festive season.

“Now more than ever, consumers are seeking out small treats for everyday life and our revamped range looks, feels, and tastes the part," said Nick White, head of soft drinks at bottlegreen.

"The bottlegreen occasion is very much centred around relaxing and unwinding, and our new flavours will deliver against adult soft drink consumers’ taste expectations.

“The brand redesign will greatly enhance shelf stand-out and, with new bramble flavour sparkling pressé and the much-requested re-introduction of spiced berry cordial, bottlegreen will bring a little welcome relief to the dark winter months.”

The brand refresh will be supported by an extensive PR campaign, including social media and influencer activity.