Skip to content
Search
AI Powered
Latest Stories

BrewDog and Fussy create the world’s first 'beer-odorant' for Father’s Day

BrewDog and Fussy create the world’s first 'beer-odorant' for Father’s Day

BrewDog and refillable deodorant brand Fussy have joined forces to create the beer-inspired deodorant the world never knew it needed – or as some are dubbing it: the world’s first “beer-odorant”.

Giving pits the proper hair of the dog treatment, the new beer-scented roll-on brings notes of a delicious pint of Punk IPA, leaving a bold, hoppy and tropical scent on planet-first punks.


The product combines Fussy’s natural ingredients and plastic-free compostable refills, with Punk IPA’s planet positive, carbon negative certified credentials. Plus, it’s vegan and made cruelty-free.

Released just before Father’s Day, earn serious brownie points by treating Dad to the ultimate one-two combo by pairing it with a proper pint of Punk IPA. Beer like you’ve never had. Deodorant like you’ve never smelled. Roll on the future.

“This has been a real fun one," said BrewDog’s Chief Marketing Officer Lauren Carrol. "For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple? I say, why not do both.

“It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant – it smells just like the real thing! But please smell responsibly.”

Rachel Vasdekys from Fussy comments, “When we first brewed up with the idea of creating this very special beer-odorant, BrewDog were the obvious choice to begin this journey with – we just had to get them involved.

“A planet saving deodorant and a planet saving beer joining forces to bring you the deodorant the world never knew it needed. I just can’t believe no one has thought of it before!”

BrewDog and Fussy’s world-first beer-odorant can be purchased on both the BrewDog and Fussy website, whilst stock lasts.

More for you

ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less