BrewDog and Fussy create the world’s first 'beer-odorant' for Father’s Day

BrewDog and refillable deodorant brand Fussy have joined forces to create the beer-inspired deodorant the world never knew it needed – or as some are dubbing it: the world’s first “beer-odorant”.

Giving pits the proper hair of the dog treatment, the new beer-scented roll-on brings notes of a delicious pint of Punk IPA, leaving a bold, hoppy and tropical scent on planet-first punks.

The product combines Fussy’s natural ingredients and plastic-free compostable refills, with Punk IPA’s planet positive, carbon negative certified credentials. Plus, it’s vegan and made cruelty-free.

Released just before Father’s Day, earn serious brownie points by treating Dad to the ultimate one-two combo by pairing it with a proper pint of Punk IPA. Beer like you’ve never had. Deodorant like you’ve never smelled. Roll on the future.

“This has been a real fun one," said BrewDog’s Chief Marketing Officer Lauren Carrol. "For years, people have been in turmoil over what to buy Dad on his special day – shall I get him smellies? Shall we just treat him to his favourite tipple? I say, why not do both.

“It’s insane how amazing the tropical aroma is that comes from our first ever beer-odorant – it smells just like the real thing! But please smell responsibly.”

Rachel Vasdekys from Fussy comments, “When we first brewed up with the idea of creating this very special beer-odorant, BrewDog were the obvious choice to begin this journey with – we just had to get them involved.

“A planet saving deodorant and a planet saving beer joining forces to bring you the deodorant the world never knew it needed. I just can’t believe no one has thought of it before!”

BrewDog and Fussy’s world-first beer-odorant can be purchased on both the BrewDog and Fussy website, whilst stock lasts.