Brits' tastes are changing as people eating more healthily than ever, ordering strawberries, bananas, cucumber and semi skimmed milk over chocolate and crisps, shows a recent report.
According to new data from Uber Eats, growing numbers of shoppers who order essentials through a delivery app like Uber Eats picked these healthier options compared with choices containing greater sugar and salt content that came out on top four years ago. Indeed, in the last two years, 74 per cent of grocery growth has been driven by the fresh produce category.
The research reveals Monday evening between 6-7pm is peak time people reaching for their phones to order groceries items online.
Susan Anderson, Uber’s Global Head of Uber Grocery and Retail, said, "‘It’s very clear that grocery shopping trends have fundamentally changed. Our busy lifestyles mean we physically go to the supermarket for a big shop less frequently and prefer to rely more on apps like Uber Eats to order fresh grocery ingredients when we want them.
"In the UK the trend is fascinating in the way it reflects people’s desire to eat healthily – and their increasing familiarity with using our tech to make their lives easier. We’ve become a global leader in the field, and is the reason why we are launching new products like Courier Pick and Pack, which we believe will change the way that people shop for groceries.”
With Courier Pick and Pack, Uber Eats’ unique innovative tech connects you with an Uber Eats courier who’ll engage you in real time about your order as they walk round the store.
Simon Hannah
