Following the continued success of Tango’s rotational flavour series Tango Editions, Britvic is bringing its latest ‘Edition’, Tango Mango, to shelves and chillers this February.
Tango Editions combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers. Succeeding Tango’s popular Paradise Punch flavour, this latest rotation is set to meet the demand for Mango flavoured drinks, giving shoppers more sugar-free options without compromising on taste.
Tango has more than doubled in sales in the last three years now worth over £96m RSV and is still in double digit growth (+24 per cent). The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 2023, now worth over £13.6m RSVwith the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 2022. What’s more, following its launch last June, Tango Apple Sugar Free is now worth £23.5m RSV.
These results demonstrate the brand’s well-placed position to grow the fruit flavoured carbonates category further with its latest flavour, particularly with mango flavoured drinks in double digit growth versus last year (+26 per cent).
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand.
“In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”
Tango Mango is the latest sugar free flavour from Britvic, with the company’s continued innovation and reformulation programmes meaning an average of just 22 calories per 250ml serve across its drinks portfolio globally. All activity is enabling the company to offer consumers healthier choices as part of its long-term Healthier People sustainability strategy. Available from 1 February for 12 months, the fruit flavoured carbonate will be available to enjoy in formats to be consumed at home or on the go, helping retailers to tap into this market and drive soft drink sales with a popular flavour.
The latest Edition is expected to be another success following consumer research and features a bold, modern pack design that is sure to catch shoppers’ attention and encourage them to Get Tango’d. The flavour will be available in a variety of formats: 330ml can, 500ml bottle, 2 litre bottles, 8 can multipack and 24 can multipack. The launch of Mango Tango will be supported by social media and influencer activity to increase awareness.
Highgrove today (25) announced the launch of its new limited-edition Royal Gardens Single Malt Whisky, made using heritage barley grown on the Highgrove Estate.
This special edition has been created from a unique vatting of Cotswolds Distillery single malt whisky made using heritage Plumage Archer barley grown at the Highgrove Estate and aged in premium active ex-red wine and first fill bourbon casks.
Plumage Archer is a barley variety which yields a subtle but unique twist on Cotswolds’ new make spirit. The Royal Gardens edition was bottled exclusively by Cotswolds Distillery on Oct 21 2024 and a limited-edition collection of just 400 bottles is available to purchase exclusively from The Highgrove Shop at Highgrove Gardens, the Highgrove website and Cotswolds Distillery shops and website.
Each bottle of Highgrove Royal Gardens Single Malt Whisky is numbered and adorned with a label showcasing a watercolour of The South Front, Highgrove House by His Majesty King Charles III reproduced by kind permission of The King’s Foundation to Cotswolds Distillery.
The King’s Foundation is the custodian of Highgrove Gardens for the opening of Highgrove Gardens to the public, which generates an annual income for the charity. All profits from sales of the whisky will support The King's Foundation for its charitable delivery of education and training initiatives, some of which take place at Highgrove.
The King’s Foundation’s base at Highgrove accommodates education and training opportunities in furniture-making, fashion, and textiles, and building craft skills.
Scott Simpson, Retail Director at The King’s Foundation, said: "We are so excited to launch a new limited edition whisky with Cotswolds Distillery and it’s particularly special that it has been produced using heritage barley grown on the Highgrove Estate. The garden at Highgrove provides inspiration for all of our products, including our extensive range of food and drink made using ingredients from the garden. We are proud that all of the proceeds from Highgrove products are ploughed back into the work of The King’s Foundation and the charity’s educational delivery which takes place on site.’’
Cotswolds Distillery Founder Dan Szor comments, “We are so happy with our ongoing relationship with Highgrove, which represents traditional values of British craftsmanship at its finest, and it is an honour indeed to adorn this bottling with His Majesty's beautiful painting of the Highgrove Estate”
The Cotswolds Distillery is the first and only full-scale distillery in the Cotswolds Area of Outstanding Natural Beauty. It is committed to being a model of environmentally sustainable rural business, creating jobs and highlighting its beautiful region to visitors from around the world.
All the barley is sourced locally and traditionally floor-malted at nearby Warminster Maltings, Britain’s oldest working maltings, where Plumage Archer barley was originally invented in 1906.
Highgrove Royal Gardens Single Malt Whisky ABV: 50% is RRP at £250 for a 70cl bottle. It is available to purchase exclusively from: Highgrove and Cotswolds Distillery.
Häagen-Dazs ice cream has unveiled its latest Limited Edition Festive Collection, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, helping retailers tap into the "big night in" occasion, which is expected to ramp up across the month with longer evenings and increased at-home entertaining.
The range features two indulgent SKUs: the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. The collection is well positioned to meet demand for familiar tastes: two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours , with nostalgic and premium ice cream driving category growth.
Red Velvet Cheesecake (460ml, RRP from £5.40) Red Velvet Cheesecake combines two beloved desserts – the luxurious taste of red velvet cake with the creamy tang of cheesecake. The fresh cream cheese ice cream, enriched with thick red velvet cocoa swirls and cakey crumble pieces, offers a decadent experience that consumers will find perfect for concluding any festive dinner.
Mint Chocolate (460ml, RRP from £5.40) Tapping into festive nostalgia, Häagen-Dazs introduces Mint Chocolate, a flavour that encapsulates the essence of winter. The combination of refreshing mint and rich chocolate is elevated by adding crunchy chocolate pieces and swirls of chocolate mint sauce, transforming a household favourite into a luxurious dessert experience. This limited edition promises to appeal to consumers looking for a classic flavour with a premium twist.
"Every year we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period," said Nicole Whelan, Head of Brand at Häagen-Dazs UK. "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
The Häagen-Dazs Festive Collection will be available across key grocery accounts nationally and supported with in-store activity to drive engagement across the season. A social media campaign will also run in unison to maximise shopper visibility and sales potential for retailers.
WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.
Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.
The two all-new flavours – Purple Grape and Citrus Ice – join the existing line-up of Blue Raspberry, Mango Passion, and Dark Berry, available in 500ml single cans.
Having extended the offering only last year from an initial two variants launched in 2022 to three flavours, this latest range expansion to five enticing fruit flavours is testimony to both WKD X’s success to date and to the importance that brand owner SHS Drinks attributes to the continued market potential of high energy/higher ABV ‘enhanced RTDs’.
New WKD X Purple Grape and WKD X Citrus Ice complement the existing variants, further bolstering the range’s on-shelf presence and, importantly, reflecting flavours which are trending in both drinks and non-drink categories. The new variants will initially be offered in £2.99 price-marked cans only, mirroring the importance and appeal of PMP offerings in the impulse channel, the real heartland for ‘enhanced RTD’ sales.
Aligning with the launch of the new flavours, this autumn also marks the appearance of the first-ever ad campaign for WKD X. Appearing across 1200 poster sites UK-wide for a high-profile three-week burst from late October into November, two forthright and confident executions will build awareness of the existing SKUs.
Using bold colourways and impactful capital letters, 6-sheet poster sites nationwide will proclaim ‘SHOUT OUT TO OUR X-ES’ or declare ‘SO XTRA’, alongside pack imagery of the already-established Blue Raspberry, Mango Passion, and Dark Berry flavour variants. Augmenting the out-of-home campaign, WKD X will also benefit from significant social media and influencer-related activity throughout the autumn.
WKD X volumes are currently growing 88 per cent year-on-year [Nielsen GB MAT to 10.08.24] and 106 per cent over the last quarter. This strong upward trajectory is set to benefit from a notable further step-change with a new listing in Morrisons Daily stores coming on stream this month [October]. Two WKD X variants – Blue Raspberry, and Mango Passion – are to be stocked in 650 of the chain’s outlets.
“WKD X has proven to be a great success since its introduction. The 18 to 24-year-old core target audience has really bought into what the range stands for: a convenient way to get a caffeine fix. Consumers are well versed in mixing alcoholic drinks with energy drinks but WKD X delivers the convenience of a pre-mixed format from a nationally recognised brand that’s known and loved,” Alison Gray, head of brand – WKD at SHS Drinks, said.
“The further expansion of WKD X to five variants, with the addition of the new Purple Grape and Citrus Ice flavours, emphasises conclusively both our commitment to the range and consumers’ overwhelmingly positive reaction to developments so far. Our striking new poster ads are going to build even greater awareness and help elevate WKD X to the next level.”
Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.
Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.
Following an incredibly successful 2023 campaign that saw over 530,000 promotional codes redeemed, this year’s on-pack promotion will roll out across all Pepsi500ml packs and 330ml Pepsi MAXcans.
Cola continues to lead the soft drinks category as the number one segment, worth £2.9bn. Pepsi MAXcontinues to drive this growth, with a +9.6 per cent sales value growth over the last year. Additionally, the Pepsi MAXbrand has strong cultural ties to football, with EA SPORTS FCbeing the most successful video game across Europe in the first six months of 2024.
Through this, the partnership is well placed to support retailers in maximising the cola opportunity among wider audiences and encourage repeat purchase, with last year’s promotion seeing an average redemption rate of 3.5 codes per participant.
To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. Consumers will be directed to www.europe.pepsifc25.com, where they will be required to sign up or log into their EA account and complete a form using the unique code found on the product. Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC25 game copies, and 4 x guaranteed-win rewards packs that can be redeemed in game. Entries will be open until 30 December 2024.
Win £5,000 to donate to a local football initiative
Guinness is kicking off the Autumn with a new Premier League partnership. The four-year agreement will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer. The partnership comes with Guinness looking to tap into culturally relevant occasions throughout the year and engage with a wider audience, reminding shoppers that football is a lovely game for a Guinness.
To recognise the vital role retailers play within communities, Guinness is giving one lucky retailer the chance to win a prize of £5,000 to donate to a local football initiative. From investing in training, to upgrading sports equipment, or purchasing new football kit, the £5,000 prize will help to improve access and enjoyment of the game locally. To enter the competition, existing Diageo One retailers simply have to visit Diageo One and complete a short form. If not yet a Diageo One member, all other retailers can enter by clicking here, and filling out a short form with their details.
The competition aims to bring communities together and harness the power of sport to do so. As a brand, Guinness continues to invest in driving relevancy and use dedicated support for the impulse channel to tap into the match-day occasion
Five retailers around the country have been chosen to host football takeovers within their stores. Each will have football themed giveaways, Guinness-branded merchandise, free street-food and football-themed games. To get a slice of the match-day action, retailers can download their own "Lovely Game for a Guinness" POS via Diageo One.
“Whether you’re a spectator or a player, football has the power to bring people together," said David Mills, Commercial Sales Manager, Diageo. "Our new partnership with the Premier League represents a huge opportunity for Guinness to engage at not only a global level but also more locally too. Retailers and local football clubs sit at the heart of their communities, and we want to support them and give something back. The £5,000 grant will be awarded to one retailer and their chosen football initiative to make a positive difference.”
To enter the Guinness x Premier League community fund competition, and not already a Diageo One user, convenience retailers must visit Diageo One and fill out a short form with their details between 23rd October 2024 at 00:01am and 20th November 2024 at 23:59pm. Existing Diageo One retailers to visit Diageo One and complete the short form. Winners will be contacted via email and follow up phone call within 48 hours of being randomly selected. For full terms and conditions visit Diageo One.
*Retail businesses UK 18+. Opens 23 October 2024 at 00:01am closes 20 November 2024 at 23:59pm. Purchase not necessary. To enter simply Diageo One and fill out a short form. One winner total. Winners to receive £5,000 cash prize to donate to a local community, made via bank transfer.