Skip to content
Search
AI Powered
Latest Stories

Broken egg industry shows the price of food inflation

Broken egg industry shows the price of food inflation
Eggs are seen for sale at the new Tarleton Aldi store on July 22, 2022 in Tarleton, United Kingdom. (Photo by Christopher Furlong/Getty Images)
Getty Images

In Britain, the damage wrought by rampant inflation can be seen in the fate of the humble egg.

With war in Ukraine driving energy and chicken feed costs higher, farmers say what they get paid is no longer enough, upending the economics of a key food staple.


Many of the country's supermarkets, including market leader Tesco and No. 3 Asda, have rationed sales, blaming the bout of bird flu that has ravaged flocks across Europe and the US and, they say, led to a British shortage.

But British farmers argue that while the outbreak is a factor, there are not enough eggs because they lose money on every box sold, forcing many to cut production and some to quit altogether.

"The stupidity of the whole thing is that we warned retailers, we've given them plenty of notice this was going to happen," Robert Gooch, chief executive of the British Free Range Egg Producers Association (BFREPA) told Reuters.

The association estimates the total UK laying flock has fallen 6 per cent to 36.4 million over the past 12 months, suggesting even tighter supply ahead.

Frank Thompstone says that last year he cut the number of free range hens at his farm in Burton-on-Trent, central England, to 24,000 from 36,000 to limit his losses. By October he had had enough, giving the required 12-month notice on his contract with his buyer.

The buyer, who packs and sells the eggs to supermarkets, offered 15 pence per dozen more in response, which Thompstone says still leaves him with a loss.

"Why would we commit to that?" he told Reuters. "I'm aghast frankly. It's the retailers that hold the purse strings."

GettyImages 1244870467 Only a handful of egg boxes remain on a supermarket shelf in London on November 17, 2022. (Photo by JUSTIN TALLIS/AFP via Getty Images)

Driven by consumer demand, British egg producers have for years focused on free range, which now represents 70 per cent of the market. But with only 13 per cent of eggs in the European Union free range, the option to fill the gaps on UK supermarket shelves with imports is limited.

Britain's National Farmers Union (NFU) says the eggs shortage could be just the beginning, as the new era of costly energy and grains combined with labour shortages could bring more empty shelves unless food producers and retailers agree fairer terms for the future.

While double-digit inflation has strained the relationship between producers and retailers across the globe, intense competition among British food retailers has kept prices below European averages and their profit margins among the lowest around.

That, combined with a cost-of-living crisis fuelled by soaring food and energy costs, limits their room for manoeuvre, retailers say.

Yet egg producers say that while the supermarkets have raised retail prices and paid farmers more, that increase is not enough to cover exploding costs.

The NFU says that while British producers are being paid 35 per cent more for their eggs than in 2019, the cost of chicken feed raw materials has surged 90 per cent.

Official UK data shows retail prices for eggs have increased 27 per cent over the last year alone.

According to BFREPA, it costs a farmer about 138 pence to produce a dozen eggs. But buyers are only paying around 109 pence while retailers are selling them for between 219 and 410 pence.

Ballooning costs and bird flu have hurt farmers across Europe, with global egg production expected to fall for the first time ever this year, according to the EU's largest producer, French group CNPO.

Some 750,000 UK birds have been culled due to bird flu and there is no guarantee they will be replaced, but more may fall victim to financial pressures.

Daniel Brown, whose 44,000 hens lay 40,000 eggs a day at his farm at Bury St Edmunds in eastern England, says a recent 18 pence per dozen price increase offered some relief, but he was still not breaking even.

"We explained clearly to the retailers why the price needs to go up, what the cost increases are, what the consequences will be and they just ignore you," he told Reuters. "And then it plays out.

"It is basically 'I told you so', but it doesn't give you any satisfaction."

Last month Tesco, Aldi and Waitrose between them said they had provided an additional £29 million of support to the egg industry.

The British Retail Consortium, which represents the supermarkets, says they recognise the need to pay a sustainable price to farmers, but say they are also facing higher costs.

Brown said he will decide by April 2023 whether it is worth re-stocking birds for another production cycle but warned industry capacity won't improve any time soon.

"If the retailers were to come to the industry today with a brilliant offer and say 'have another 70 pence a dozen', it would still take six to eight months to rear enough birds to replace those that have been lost," he said.

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less