Skip to content
Search
AI Powered
Latest Stories

Brothers Cider announces major Glastonbury on-pack promo and festival variant  

Brothers Cider announces major Glastonbury on-pack promo and festival variant  
iStock image

Brothers Cider has launched its biggest-ever on-pack promotion to celebrate its official partnership with Glastonbury Festival, with over a million prizes up for grabs, including 10 pairs of tickets to the sold-out festival.

In addition, Brothers Festival Apple Cider, will be the official cider of Glastonbury Festival, and the company is launching a 500ml bottle of Festival Apple Cider, a variant only previously available in cans.


It’s 28 years since the brand was first served at the world-renowned festival, which is making its triumphant return to Worthy Farm, just three miles from the home of Brothers Drinks Co. in Shepton Mallet, Somerset.

Brothers Festival Apple 500ml Glasto label

This year Brothers Festival Apple Cider will be available at over 100 bars during the five-day event.

“We are delighted to once more confirm Brothers Cider as our official cider partner, with the brand having served Festival-goers every year since 1995,” Michael Eavis, creator of Glastonbury Festival, commented.

“Supporting local businesses and communities lies at the heart of what we do, and we’re proud to showcase some of the best our county has to offer.”

Running through to 31 May, the campaign aims to drive excitement among music-lovers by offering the chance to win a wide range of prizes through the purchase of promotional packs.

The Glastonbury Festival on-pack promotion will appear on Brothers 500ml glass bottles of Festival Apple Cider, Toffee Apple Cider and Cherry Bakewell Cider, and on 10x440ml can multipacks of Festival Apple Cider.

On top of offering highly sought-after tickets to the event, Brothers Cider is also giving away over 1,000 festival-related goodies, including hoodies, T-shirts, bucket hats, sunglasses and can coolers, as well as a million coupons for 50p off Brothers drinks.

“With this summer set to be an exceptionally busy season for music and performing arts, we are excited to return to Glastonbury and offer our fun flavour range to Festival-goers,” Nicola Randall, head of marketing, Brothers Drinks Co., said.

“Brothers Cider is all about bringing people together and creating memorable moments with delicious drinks, and we are going to make an even greater impact this year by giving consumers chances to win big with our best-ever selection of prizes, and stockists the chance to benefit from increased shopper demand for the promotional packs!”

The on-pack promotion will be supported by social media content and digital advertising in the run up to the event in June.

Promotional packs will replace standard stock for the duration of the activity and be available to convenience stores, independent retailers and off-licences from depots and wholesalers nationwide.

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less