Brothers Cider has announced it is expanding its range of curious flavours with the addition of new variant, Cherry Bakewell.
The leading premium fruit cider brand said the new launch offers consumers a first-to-market variant twist that is set to drive excitement in the category ahead of summer, with cherry trending at +32% in the categories of strongest and future flavours to watch [Doehler, 2021].
Cherry Bakewell will be rolled out across both on and off trade as well as via the Brothers website from the end of March, in 330ml and 500ml bottles at 4.0% ABV.
Emulating the much-loved quintessential British tart, the cider is full of cherry flavours and a hint of frangipane, and is also vegan friendly and gluten free.
“We are well-known for our exciting and innovative flavours, therefore we are confident that Cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest growing flavoured cider brand in the market,” Nicola Randall, senior marketing manager at Brothers commented.
“The flavour itself feels relevant and one that will land well with our audience, and the nod to the classic treat is another fantastic way to celebrate and align with our heritage as a brand.”
