Brothers Cider set to reach 1.3 million consumers as it returns to festivals

Brothers Cider said it will be at over 50 events as part of this year’s festival season, connecting with over 1.3 million festival goers.

The cider brand will be pouring at festivals and pop up events with a new state of the art mobile bar, where attendees will be able to enjoy a range of Brothers favourites such as Festival Apple, Wild Fruit, Strawberry & Lime and Cloudy Lemon as well as a host of Brothers other curious and unique flavours in bottle.

Brothers will be at events such as Made Festival at Sandwell Valley Country Park, Witcombe Festival in Gloucestershire, Kisstory in London, Detonate in Nottingham, Lakefest in Hereford, Tokyo World in Bristol and Bath and West Country Festival, plus many more.

“Festivals are part of our DNA at Brothers and the prospect of returning to the events this year and connecting with consumers is tremendously exciting,” Nicola Randall, senior marketing manager at Brothers, commented.

“This festival season is set to be one of celebration and people coming together again, putting our brand at the heart of these experiences will not only allow us to provide a great experience to festival goers but drive affinity with the Brothers brand.”

Brothers is synonymous with the festival season, as the brand was first introduced to consumers at Glastonbury festival in 1995 and worked its way around the festival circuit before entering stores and outlets in the on and off-trade.

With research suggesting that two in three consumers plan to attend more events this year to make up for lost events in 2020, Brothers is set to capitalise on a summer of new found freedom, as consumers can finally attend large-scale events after over a year of restrictions.

The brand has also launched their own social competition, giving followers the chance to win a ‘Festival In A Bag’, festival goers one stop shop for all their festival equipment needs including: a two-person tent, sleeping bag, sleeping mat and water bottle.