Brothers Cider is set to headline as the official cider brand at Glastonbury Festival 2022.
Celebrating 27 years at the festival, Brothers Festival Apple Cider will be served at over 100 bars this year during the five-day event, alongside a number of other festival favourites from its portfolio including Brothers Toffee Apple and Wild Fruit.
This will be the second year of the official partnership agreement with the festival, which is making its return to Worthy Farm, just three miles away from the home of Brothers Drinks Co. in Shepton Mallet, after a two-year hiatus due to the pandemic.
Brothers Cider will be supporting the partnership by launching a series of customer activations across the UK and giving away thousands of prizes through on-pack promotions including 10 pairs of Glastonbury tickets for the sold-out festival.
A social media competition via the Brothers Instagram and Facebook pages will provide another much sought after opportunity to win an additional pair of Glastonbury tickets.
Michael Eavis, creator of Glastonbury Festival, commented: “Local provenance and heritage is important to us, so we love having a Somerset cider producer at the Festival to showcase some of the best this county has to offer. Brothers Cider is produced less than three miles from the Festival site and we have proudly welcomed them every year for the last 27 years.”
Matthew Showering, managing director of Showerings Cider Mill, said" “We are honoured to be returning to Glastonbury Festival this year. Having introduced Brothers Cider to Glastonbury back in 1995, the festival holds a special place in our hearts. This partnership is sentimental for our brand and our heritage as a local Somerset producer.
“Festivals are part of our DNA and this festival season is set to be one of celebration and people coming together again so putting our brand at the heart of these moments will not only allow us to provide a great experience to festival-goers but drive affinity with the Brothers brand. We can’t wait to welcome festival-goers back and bring them a season full of fun and flavour.”
As part of its ongoing strategy for growth, Brothers Cider will also be served at over 80 UK events in 2022, connecting with over five million people.
Glastonbury Festival 2022 will take place between 22nd-26th June at Worthy Farm, Somerset with headline acts including Paul McCartney, Billie Eilish and Kendrick Lamar already confirmed.
