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Buckinghamshire-based wholesaler wins King’s Award for Enterprise

Buckinghamshire-based wholesaler wins King’s Award for Enterprise
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Buckinghamshire-based wholesale company Brand Factory Ltd has been awarded the prestigious King’s Award for Enterprise – International Trade 2024.

With 1350-plus customers across 80 countries, Brand Factory Ltd is a leading exporter of fast-moving consumer goods (FMCGs) – whether they be biscuits, beverages or baby care products.


The business has been operating in Aylesbury since 2018, and this marks its first enterprise award.

A member of Sugro, Brand Factory Ltd is one of the leading FMCG export companies in the UK to supply most of the UK and Europe’s branded FMCG products. With over five years of expertise in the FMCG export sector, Brand Factory offer a diverse range to strong local and export networks of over 1350+ customers across 80+ countries and more than 10,000 products across 1000+ brands.

Brand Factory has established itself as a leading player in the international market, leveraging its expertise in branding, marketing, and a curated product portfolio to capture the attention of consumers globally and forge strategic partnership with key stakeholders across the world.

The King’s Award is the highest accolade that a UK-based company can receive for its contribution to international trade. It is awarded annually by His Majesty the King on recommendation of the Prime Minister, to businesses that have demonstrated excellence in international trade and made a significant contribution to the UK’s economy.

Commenting on the award, Tony Cox, Brand Factory Director and Sugro UK Board Director and Chair, said, “We are extremely honoured with this fantastic achievement and incredibly thankful for recognising our excellence in International Trade. On receiving this prestigious award, we would like to extend our immense gratitude to all our invaluable customers, suppliers, and dedicated employees for their contribution. Together, we have reached the new heights! We look forward to continuing our partnership and reaching even greater milestones together in the future.”

Emma Senior, Sugro Managing Director added, ““The team at Brand Factory are incredibly hard working, so it is fantastic that they have been recognised in the industry to receive the Kings Award. All of us here at Sugro are incredibly proud of our member and the growth they have experienced over the years. That growth only comes from building excellent relationships with both suppliers and their customers. We look forward to our Chair, Tony receiving the award at Windsor Castle later this year."

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Sugro UK member and Brand Factory Ltd board director Tony Cox has been awarded The King’s Award for Enterprise – International Trade 2024, in recognition of his outstanding achievements in global trade.

The prestigious award was presented during an on-site ceremony held recently at their Aylesbury location, honouring all 84 staff members who have contributed to the company's success. The presentation was made by Countess Howe, His Majesty’s Lord Lieutenant of Buckinghamshire, and received by Tony Cox and Dilip Vithlani on behalf of the Brand Factory team.

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