Symbol group Budgens has announced impressive plans for its 150th birthday to be celebrated throughout 2022.
From its first store in Ealing back in 1872, Budgens has grown to over 250 stores all around the UK, serving communities with convenience, quality and value for money.
In 2022, Budgens will support its independent retailers with anniversary hero promotions every four weeks, backed up by a strong promotional campaign that includes bespoke social media, specially designed point-of-sale, PR campaign and 150th anniversary branded materials.
As a result, Budgens retailers will benefit from enhanced brand awareness during the course of the year to drive footfall, sales and profits in their stores, while creating excitement and interest for shoppers.
“To reach the milestone of 150 years in convenience retailing is fantastic, and I am delighted to be supporting our independent Budgens stores with a strong package to celebrate the anniversary," said Stewart Fenn, Sales Director – BRP.
“We will be building on Budgens’ fantastic heritage and legacy throughout 2022, ensuring that our stores remain at the heart of local life and the communities they serve.”
