Budweiser Brewing Group UK&I, part of AB InBev, has announced Mark Wingfield-Digby as its new Off-Trade Sales Director. Mark will be responsible for accelerating Off-Trade sales across Budweiser Brewing Group’s portfolio of iconic brands, including Budweiser, Bud Light, Corona, and Stella Artois.
Following a strange, yet strong year for the Off-Trade due to the COVID-19 pandemic, Mark will build on the success of predecessor Jerry Maguire, who managed the function through the initial Covid-19 period, supporting Budweiser Brewing Group’s teams and customers through the fast-moving crisis and helping keep Britain’s best-loved beers on shelves across the UK. Jerry will return to his role as AB InBev’s Director of Off-Trade Sales for Europe.
Mark has worked at AB InBev since 2005, and has held senior roles across the off-trade, on-trade, category management and trade marketing teams both in the UK and in Europe. He most recently worked as On-Trade Sales Director for Europe, and prior to that, was Director of Trade Marketing and Category Management for Europe.
“The team have done an amazing job in 2020 managing the huge surge in demand that came as a result of COVID-19 and I am proud to be coming in to lead such a resilient and high-performing team," said Wingfield-Digby. "The plan is to continue to focus on building a sustainable and profitable business, developing mutually beneficial relationships with our customers and growing our amazing portfolio of brands. I’m also excited to help customers and consumers alike celebrate once we are able to come together again.”
