Budweiser Brewing Group UK&I, part of AB InBev, announced today that Brian Perkins will be appointed as President of the UK & Ireland and Spanish businesses. Brian takes over from Paula Lindenberg and will be responsible for the Brewer’s iconic portfolio which in the UK includes Budweiser, Bud Light, Corona, Stella Artois and Camden.
As Zone Europe Commercial and Marketing VP, Brian was co-architect of the UK&I strategy and has worked closely with the UK team for more than a year. Brian will continue the plans for large scale investment in the Breweries, Logistics, Customer Service, B2B technology and people and drive forward the UK’s ambitious growth strategy.
Brian has worked at AB InBev since 2011 and has held several senior roles including VP and Head of Sales, Marketing and Digital Transformation for EMEA, Co-founder and Head of Growth for B2B and VP of Global Sales for the Premium and Super Premium brand portfolio with a track record of exceptional results in Europe, North America and the Global HQ. He brings a wealth of experience in marketing, commercial strategy, finance, disruptive growth, innovation and B2B technology. Growing up in the UK and studying at Cambridge University he has a deep personal connection with Britain’s iconic beer culture.
Consumer demand for the Budweiser Brewing Group’s portfolio continues to accelerate in line with consumer trends for premiumisation. In 2022 the Brewer will continue to invest in its premium and super premium portfolio and there will be new innovation announcements. Other key priorities are improving customer service, sustainability and community projects.
“I am thrilled to be leading the UK& Ireland Business," Brian Perkins, incoming President, Budweiser Brewing Group UK&I. "We dream big at ABI and nowhere is that more true than in the UK; with our winning, premium portfolio we have the potential and the means to not only create huge shared value for our customers and partners but also to elevate the entire category."
Outgoing president Paula Lindenberg, outgoing President, Budweiser Brewing Group UK&I said: “It was a difficult decision to leave Budweiser Brewing Group UK&I, one made due to family reasons. I feel truly privileged to have worked with such a talented, committed and resilient team who have inspired me every day."
Brian McLister