Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Budweiser Brewing Group UK&I strengthens wholesale set-up

Budweiser Brewing Group UK&I strengthens wholesale set-up
Daria Kuznetsova
Andy Marino
By Andy MarinoJun 17, 2021
Andy Marino
See Full Bio

Budweiser Brewing Group UK&I is bolstering its wholesale leadership team with two strategic appointments. Amanda Coverdale, previously Commercial Controller of Off Trade Wholesale, has been promoted to the newly created role of Country Lead for Ireland. Meanwhile, Daria Kuznetsova, will join the brewer to assume Amanda’s previous role as Commercial Controller of Off Trade Wholesale for the UK&I.

As Country Lead, Amanda will be responsible for the total On and Off Trade market in Ireland, working in collaboration with Budweiser Brewing Group’s distribution partners. The creation of this role comes as Budweiser Brewing Group strengthens its position in Ireland. Amanda’s promotion follows her time as Commercial Controller of Off Trade Wholesale, where she impressed the business with her continuous focus on improvement and transformation – whilst working collaboratively with customers to navigate the challenges of the pandemic. Amanda joined Budweiser Brewing Group UK&I in 2013, after several National Account Executive roles at food companies including 2 Sisters and Bunzl.

Amanda Coverdale scaled Amanda Coverdale

Daria Kuznetsova will assume the role of Commercial Controller of Off Trade Wholesale, reporting into Jessica Markowski, Sales Director of Convenience & Wholesale. Currently Sales Manager for AB InBev UAE, Daria is experienced in working with many of the world’s leading alcohol brands, which she will draw upon in this new role. Her focus will be on delivering growth through digital transformation and premiumisation, working closely with wholesalers and retailers.

“Amanda’s leadership during a particularly difficult period helped the team to deliver best in class activations and our customers to overcome some of the challenges of the pandemic," said Jessica Markowski, Sales Director- Convenience & Wholesale. "We wish Amanda all the best in her new role – I’m excited to see what she can achieve! Daria is an outstanding addition to our team and brings with her 12 years of experience working in both trade and marketing roles. She is the ideal person to continue to take our wholesale channel from strength to strength and I am very much looking forward to working with her.”

amanda coverdalebudweiser brewing group uk&idaria kuznetsovajessica markowski

Related News

ELFBAR launches its first 4-in-1 pod kit
Product News

ELFBAR launches its first 4-in-1 pod kit

Wholesalers give cautious welcome to Reeves' budget
Industry News

Wholesalers give cautious welcome to Reeves' budget

New benefits scheme for Fed members
Industry News

New benefits scheme for Fed members

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less
Mary Glindon

Mary Glindon

UK Parliament

Labour MP cautions proposed vaping tax could hinder smoking cessation efforts

Labour MP Mary Glindon has cautioned that a new excise tax on vaping could discourage smokers from switching to less harmful alternatives.

Glindon, who also chairs the All-Party Parliamentary Group for Responsible Vaping, said the chancellor’s proposed tax, which will add £2.20 per 10ml of vaping liquid when it goes into effect on October 1, 2026, will “hurt working people”, who rely on vapes to quit smoking.

Keep ReadingShow less