Skip to content
Search
AI Powered
Latest Stories

Budweiser celebrates EPL with limited-edition packaging

Budweiser celebrates EPL with limited-edition packaging

Budweiser, official beer of the English Premier League, has launched its limited-edition English Premier League packaging and scan-to-win competition. The new packaging is available in convenience, grocery and wholesale channels nationwide.

The limited-edition packaging, available across Budweiser and Budweiser Zero cans and bottles, features the iconic Premier League trophy to ensure it will stand out on shelf. All packs also include a scan-to-win AR on-pack competition. Once shoppers scan the QR code they can use their phone to search for a hidden virtual golden crown. Those lucky customers who find the virtual crown will be in with the chance to win Premier League tickets or Budweiser merchandise.


The English Premier League is the most-watched sports league in the world with an estimated 643 million households in 212 countries viewing the 2018-19 season. Following on from a huge summer of sport, this English Premier League season is highly anticipated by fans up and down the country. For retailers looking to leverage this opportunity, sponsor brands are a must. 55 per cent of beer drinkers would choose a specific beer if they knew it was an official sponsor. The on-pack promotion from the Budweiser Family, the official beers of the England Men’s Football team this summer, presents a unique sales growth opportunity for retailers to continue momentum throughout the English Premier League season.

“The English Premier League is one of the most iconic football leagues in the world, so we’re thrilled to have launched our limited-edition packaging and competition to bring fans even closer to the players and game,” says Mark Wingfield-Digby, Off-Trade Sales Director at Budweiser Brewing Group. “Football and beer are a match made in heaven and Budweiser is made for matchdays. The new limited-edition packaging will help retailers build excitement throughout the season.”

Budweiser announced its partnership with English Premier League and La Liga in 2018. Alongside the limited-edition packaging, Budweiser will be providing retailers with a range of in-store POS such as signage, displays and more to help drive awareness in-store.

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less