Budweiser kicks off World Cup campaign offering chance to win a trip to tournament

Budweiser, the Official Beer of the FIFA World Cup, has kicked off a global campaign, offering fans an opportunity to win a trip to the tournament.

As the football extravaganza is set to begin in 100 days in Qatar, the AB InBev brand will “drop” hundreds of prizes in select destinations, partnering with Lionel Messi, Neymar Jr. and Raheem Sterling.

The red prize boxes include signed memorabilia, a year’s supply of Budweiser, and the grand prize of a trip to the tournament.

Beginning August 13, coordinates leading to prize boxes will be revealed to fans who scanned exclusive Budweiser QR codes. These exclusive QR codes were shared on Budweiser and athlete partner social accounts earlier this week, spurring curiosity and excitement from eager fans.

QR codes appeared in locations commemorating Messi, Neymar Jr. and Sterling; with each code revealing a spot that tells the story of their journey from eager amateurs to the present-day superstars leading their teams out of the World Cup tunnel and into greatness.

“This year’s tournament is a unifying global moment that celebrates the possibilities of what’s to come and the athletes that continue to inspire us,” said Todd Allen, Global Vice President of Marketing, Budweiser.

“As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games. With tomorrow’s drop, we are just getting started with what promises to be a banner year for football fans everywhere.”