Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Budweiser pushes no alcohol campaign during new Premier League season

Hannah Hastings
By Hannah HastingsSep 15, 2020
Hannah Hastings
See Full Bio

Budweiser is promoting its alcohol free drink, Budweiser Zero, as part of their new Premier League campaign.

Monday Night Football is celebrating its the return with Budweiser Zero featuring in a series of advertisements across social and TV every Sunday through Wednesday, putting the brand on the big screen and at the forefront of consumers’ minds.

The decision to use the scale of the brand, coupled with their biggest marketing platform the American beer company is hoping to raise awareness of Budweiser Zero and encourage smart drinking choices for consumers.

The new alcohol-free product offers an alcohol free, zero sugar beverage and will be a key part of the brand’s partnership as the official beer of the English Premier League.

Budweiser UK’s senior brand manager, Jessie Landers, says: “At Budweiser Brewing Group, we’re committed to championing responsible drinking. We’re bringing great new products to market so consumers can have more choice, whatever the drinking occasion.

"Our newest launch – Budweiser Zero – has all the great taste and character of a Budweiser just without the alcohol, so it felt like the perfect fit to celebrate Monday Night Football, given many fans will be looking for alcohol-free options to enjoy with the game during the week”.

budweisermedia campaignnon-alcoholic beerpremier league

Related News

Online Casino Games Laptop Concept 3D Illustration Pro Photo
Featured

The Future of Online Slots in the UK Market

More for you

Raj Patel

Raj Patel

National Lottery retailers help raise landmark £50bn for good causes

Today, on The National Lottery’s 30th birthday, operator Allwyn is announcing that, through selling tickets, National Lottery retailers have helped players raise a landmark £50 billion for Good Causes since 1994 – funding an incredible 700,000 individual projects across the UK.

Allwyn is also announcing that National Lottery retailers have now earned over £8 billion in sales commission since the first draw on Saturday 19 November 1994.

Keep ReadingShow less
Bacardi Cocktail

Brits ditch tea for G&T

Nearly half of Brits (44%) say they would prefer a G&T to a cup of tea when getting together with friends, according to a new survey by spirits major Bacardi Limited.

The UK consumer survey was conducted as part of the sixth annual Bacardi Cocktail Trends Report which anticipates the key trends redefining global cocktail culture and the spirits business in 2025.

Keep ReadingShow less
Tractors take to the streets of Westminster as demonstrators attend a farmers rally on November 19, 2024 in London, England. Thousands of farmers descended on central London to protest against changes to inheritance tax announced in the budget last month. The farmers argue that the changes will destroy family farms and that the nation's food security is at risk, while the government says that the change will likely affect only around 500 larger estate farms. (Photo by Carl Court/Getty Images)

Tractors descend on Westminster as farmers protest begins

Thousands of British farmers today (19) are set to march to Parliament Square to protest against the end of an inheritance tax exemption that has helped family farms pass down the generations, saying the move will threaten food production.

First unveiled in chancellor Rachel Reeves’s Budget, the plans to impose inheritance tax on farms worth more than £1m have sparked fury among rural communities, who have contested the government’s assertion that small family farms will not be impacted by the changes.

Keep ReadingShow less
Bestway launches Christmas 'Profit Express' campaign

Bestway launches Christmas 'Profit Express' campaign

Retailers are invited to board Bestway’s Profit Express’ train as Bestway Wholesale launches its major Christmas campaign to its B2B customers across its nationwide depots, allowing retailers to access to its leading festive deals to drive shopper footfall against the backdrop of the theatre. The campaign will be live until Thursday 2 January 2025 giving customers the elevated, engaging and high impact theatre they have become famous for over the last three years.

In collaboration with key suppliers, the ‘Profit Express’ festive campaign delivers all the magic of theatre and festive fun, ensuring exceptional visibility and engagement for its expected 80,000 retailers shopping the Christmas campaign.

Keep ReadingShow less
imperial brands

Pricing and Next Generation Products surge boost Imperial Brands revenue and profits

Imperial Brands has reported a robust performance for the fiscal year ending September 30, 2024, helped by strong cigarette prices and rise in its Next Generation Products (NGP) segment.

The group, whose brands include Golden Virginia tobacco, Rizla rolling papers, Winston cigarettes and the vaping brand blu, delivered a 4.6 per cent increase in tobacco and NGP net revenue on a constant currency basis. This was driven by strong pricing in the tobacco segment, which offset a 4 per cent decline in volume, and a remarkable 26.4 per cent rise in NGP revenue.

Keep ReadingShow less