Budweiser unveils Premier League packaging and on-pack competition

Budweiser, the official beer of the English Premier League, has launched an on-pack competition and limited-edition Premier League packs.

The competition, which will run until May 2021, offers shoppers the chance to win Domino’s vouchers, PerfectDraft machines, which allow fans to pour the perfect pint from home, or signed football shirts from their team of choice.

Customers simply need to upload a photo of their Budweiser can or bottle or Budweiser Zero can to www.budweiserpl.com to be in the chance of winning the prize.

The limited-edition packaging, featuring the Premier League trophy and logo, will replace the original Budweiser packs for selected SKUs, up until May 2021.

Budweiser added that its web app, www.budweiserpl.com, will be used to create a dedicated Premier League hub, designed to engage shoppers and encourage sales. The competition and branded packs will be supported by an above the line campaign that launched this month.

Elise Dickinson, marketing manager at Budweiser said: “We know the off-trade has seen a significant increase in demand during lockdown and we want to help our customers continue this momentum. The return of the new football season will be a great opportunity to do this.

“Our competition is just one of the ways Budweiser Brewing Group is using the power of its iconic brands to help drive consumers in-store and we look forward to working closely with our customers and retail partners to make the most of the Premier League’s hugely anticipated return.”