Burton’s to launch new convenience-exclusive Maryland variant

Burton’s Biscuit Company is expanding its range of price-marked Maryland Cookies, launching a new variant exclusive to the convenience channel.

Maryland Choc Chip and Coconut will join the existing Maryland Cookies range available in 200g, £1 price marked packs from October.

The brand hopes the flavour combination will be a winner as coconut and chocolate flavoured biscuits are in 122 per cent growth year on year, and 65 per cent within the convenience channel, according to Nielsen data

“We believe Maryland Choc Chip and Coconut will be incremental to the Maryland brand and drive category growth by offering an on-trend flavour that will appeal to new shoppers,” commented Kate Needham, marketing director at Burton’s.

Burton’s has recently rolled out the new £1 200g PMP range, replacing 99p 136g PMP’s.

“The market for price-marked packs remains hugely important in driving the impulse sector. Burton’s Biscuit Company recognises the important role that PMPs play in offering shoppers’ reassurance when it comes to value, and we will continue to support the sector with bestselling products,” Needham added.

Burton’s range of PMPs includes:

• Jammie Dodgers Raspberry (89P PMP)
• Wagon Wheels Original £1 PMP)
• Wagon Wheels Jammie (£1 PMP)
• Maryland Choc Chip (£1 PMP)
• Maryland Double Choc (£1 PMP)
• Maryland Hazelnut £1 PMP)
• Maryland Choc Chip & Coconut (£1 PMP) - NEW
• Maryland Big & Chunky (£1.39 PMP)