Skip to content
Search
AI Powered
Latest Stories

Burts unveils new flavour, bold packaging

Burts Cheddar and Caramelised Onion Chutney ridges crisp pack with new design

Cheddar and Caramelised Onion Chutney ridges with deep texture.

Award-winning snack maker, Burts, has announced the launch of its brand-new flavour of ridges; Cheddar & Caramelised Onion Chutney, and packaging refresh which will launch in mid-March of 2025.

Available as 40g packs, the new flavour of ridges serves as a more substantial snack with deep ridges holding more flavour to capture an even bolder Burts taste.


The ridges promise a perfect blend of rich, savoury cheddar sourced locally from Quicke’s Cheese Shop, complemented by the sweet tang of caramelised onion chutney.

Alongside the new flavour, Burts is unveiling a bold new look across the entire range. The refreshed packaging has been designed with enhanced flavour cues to highlight the rich, distinctive tastes that set the brand apart.

The updated design not only reinforces the premium quality of the crisps but also ensures strong shelf appeal, making it easier than ever for customers to spot their favourite flavours.

At Burts, quality starts at the source, which is why the brand proudly uses locally sourced potatoes from trusted British farmers.

By working closely with growers in the Southwest region including Trenowth Farm, Splattenridden Farm and others, it is ensured the crisps are made with the finest, freshest ingredients while supporting local agriculture.

Each potato is carefully selected for its quality and taste, meaning every batch delivers the signature crunch and flavour that Burts is known for, and as with all Burts products, are gluten-free and contain no added MSG, artificial colours.

Commenting on the new flavour and packaging refresh, Sas Horscroft, Head of Marketing at Burts Snacks Ltd said, “We’re excited to unveil the new Cheddar and Caramelised Onion Chutney flavour, a bold and irresistible addition to our ridges range.

At the same time, our refreshed packaging brings the entire ridges range to life, with vibrant designs and enhanced flavour cues that reflect the premium quality and big flavours our brand is known for.

It’s an exciting step forward for Burts as we continue to innovate and deliver exceptional snacking experiences.”

More for you

Wilkinson Sword Intuition Women’s Rugby World Cup 2025 partnership campaign with rugby players

Wilkinson Sword Intuition celebrates female power with Rugby World Cup sponsorship

Wilkinson Sword Intuition, the shaving brand with intuitive tools designed for women, has joined forces with the Women’s Rugby World Cup as its official shaving partner for 2025.

The exciting new partnership, which represents a significant marketing investment for the brand, underscores its commitment to supporting world-class events that foster a sense of pride and inspiration.

Keep ReadingShow less
How PepsiCo’s Max Your Snacks guide helps retailers boost sales

PepsiCo’s new retailer guide for maximizing savoury snack revenue

PepsiCo helps retailers grow savoury snacking by 16% with ‘max your snacks’ category guide

PepsiCo is introducing its "Max Your Snacks" retailer guide this March, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice. In fact, convenience retailers could be sitting on an average of £17.8k worth of savoury snacks sales every year in-store. By executing the category in the right way, retailers could truly maximise sales and drive an additional uplift of 16 per cent.

In the UK, 99 per cent of the population consume savoury snacks, and within convenience outlets specifically, 50 per cent of shoppers purchase from the category. PepsiCo’s Max Your Snacks guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion, and shines a light on the importance of price-marked packs (PMPs) within savoury snacks. The format helps build shopper trust and encourages impulse buys, offering clarity and value to shoppers.

Keep ReadingShow less
Kepak Foods' new ‘Grab a Bite’ ready-to-serve burger range for the food-to-go market

Best grab-and-go food options for businesses

Kepak Launches "Grab a Bite" for Food-To-Go Market

Kepak Foods Division is launching a new brand, “Grab a Bite”, for the out-of-home sector. The range will enable operators to offer hot, tasty and on-trend food 24/7 with minimal operational complexity and labour requirements. The range, which is fully assembled, will be supplied frozen which will enable operators to manage their stock levels and reduce wastage through a Thaw, Heat and Serve Process.

With research showing that burgers are the second most popular dish in the food-to-go market, driving growth at breakfast and lunch, the range is launching with top-selling Burger variants – The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year.

Keep ReadingShow less
Polytag’s ISO 9001 and 27001 certificates with QR code packaging tech
Polytag

Polytag strengthens data security with ISO certifications

Polytag, a leading packaging solutions provider, has announced the achievement of two International Standards Organisation (ISO) certifications, reinforcing its commitment to the highest standards of quality, information security, and privacy management.

Polytag has been awarded ISO 9001 and ISO 27001 certifications, demonstrating its dedication to both quality excellence and robust information security.

Keep ReadingShow less
Grace Tropical Rhythms PMP range

Grace Tropical Rhythms

Grace Foods UK

Grace Foods UK launches PMP for popular drinks range

The UK's leadimg supplier of Caribbean food and drink, Grace Foods UK, has launched its best-selling range of drinks, Grace Tropical Rhythms, in price-marked packs.

The drinks range are available in selected convenience stores across the country priced at £1.79 for 475ml bottles.

Keep ReadingShow less