Award-winning snack maker, Burts, has announced the launch of its brand-new flavour of ridges; Cheddar & Caramelised Onion Chutney, and packaging refresh which will launch in mid-March of 2025.
Available as 40g packs, the new flavour of ridges serves as a more substantial snack with deep ridges holding more flavour to capture an even bolder Burts taste.
The ridges promise a perfect blend of rich, savoury cheddar sourced locally from Quicke’s Cheese Shop, complemented by the sweet tang of caramelised onion chutney.
Alongside the new flavour, Burts is unveiling a bold new look across the entire range. The refreshed packaging has been designed with enhanced flavour cues to highlight the rich, distinctive tastes that set the brand apart.
The updated design not only reinforces the premium quality of the crisps but also ensures strong shelf appeal, making it easier than ever for customers to spot their favourite flavours.
At Burts, quality starts at the source, which is why the brand proudly uses locally sourced potatoes from trusted British farmers.
By working closely with growers in the Southwest region including Trenowth Farm, Splattenridden Farm and others, it is ensured the crisps are made with the finest, freshest ingredients while supporting local agriculture.
Each potato is carefully selected for its quality and taste, meaning every batch delivers the signature crunch and flavour that Burts is known for, and as with all Burts products, are gluten-free and contain no added MSG, artificial colours.
Commenting on the new flavour and packaging refresh, Sas Horscroft, Head of Marketing at Burts Snacks Ltd said, “We’re excited to unveil the new Cheddar and Caramelised Onion Chutney flavour, a bold and irresistible addition to our ridges range.
At the same time, our refreshed packaging brings the entire ridges range to life, with vibrant designs and enhanced flavour cues that reflect the premium quality and big flavours our brand is known for.
It’s an exciting step forward for Burts as we continue to innovate and deliver exceptional snacking experiences.”
