Skip to content
Search
AI Powered
Latest Stories

Burts Chips doubles donation due to success of limited-edition pack

Burts Chips doubles donation due to success of limited-edition pack

Award-winning independent snack maker, Burts Chips, has announced it will be doubling its initial donation to charity partner the Royal National Lifeboat Institution (RNLI), after the success of sales from its limited-edition Prawn Cocktail flavour that was launched earlier this year.

The special edition flavour, that’s made with care in Devon, outperformed its original trajectory and has done so well with consumers that Burts has doubled its initial donation to the RNLI and will now be giving the lifesaving charity £20,000 towards the crucial work they do in saving lives at sea.


Commenting on the new product, Dave McNulty, CEO of Burts Snacks said: “Caring about our community and charities close to our heart is something that is extremely important to us at Burts. That’s why this incredible achievement has been made all the better by being able to donate more to the RNLI, a charity that do fantastic work in keeping our coastlines safe.

“Creating the Prawn Cocktail flavour was a daunting challenge as it’s much-loved classic flavour, but the response from customers has been remarkable. We hope to keep on innovating and creating authentic flavours with local suppliers and growers and continue to fundraise for the RNLI, building on the success of what we’ve already achieved," McNulty continued.

The pack, featuring a design in collaboration with the lifeboat charity, was newly available in April this year in both 40g and 150g sized bags, to co-inside with its second year of partnership.

Holly Young, RNLI Partnerships Manager, said, "We are very grateful for Burt’s support, the money they have raised through sales will go towards helping us continue saving lives at sea. It’s through donations that we can provide our lifesavers with the training, equipment and facilities they need to help those in difficulty."

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO limited edition expression in the Amaretto Collection with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less