Independent snacking company Burts Snacks has announced a strategic partnership with the Royal National Lifeboat Institution (RNLI).
The two-year partnership will see RNLI branding introduced on Burts’ Sea Salt and Sea Salt & Malt Vinegar 150g and 40g crisp packs. In addition, the new packaging will feature the charity’s key Float To Live messaging and a QR code which directs shoppers to a new RNLI section of the Burts website where they can find out more about the charity and make a donation.
The packs will be available in stores nationwide as wells as RNLI shops from July in the South West of England.
“We are delighted to announce our partnership with the RNLI. It is an organisation which aligns closely with us as a business, thanks to our geographical heritage and our love for the outdoors,” Dave McNulty, Managing Director of Burts Snacks, commented.
“We are very proud of our coastal roots, and we encourage people to appreciate everything the region has to offer with its fantastic food, rugged coastlines and amazing beaches. By supporting the RNLI we hope to play a role in supporting local communities and ensuring people enjoy the summer safely.”
Ross Martin, partnerships manager at the RNLI added: “The partnership with Burts Snacks is more than we could ever have hoped for. Not only is the organisation a perfect fit for us values-wise, but thanks to its huge generosity, we are able to feature our FLOAT TO LIVE message on pack, which will be seen by so many, spreading our lifesaving message and raising awareness of the critical work we do. As a charity, the financial support is also incredibly important to us and will help us to save many more lives. We are very much looking forward to a long-standing relationship with Burts Snacks.”
One of the UK’s fastest growing snack brands, with 300 per cent growth in the last five years, Burts will support the partnership with an extensive summer marketing campaign aimed at reaching adults across the South West region and exploit the pivotal July and August months for sales.
The activity will include trade communications, multimedia, social and digital advertising, an updgraded website, in-store POS and an exciting NPD pipeline.
