More businesses are expecting to raise prices while fewer firms have increased investment plans, shows a recent survey reflecting the sentiment among businesses regarding upcoming changes this year.
In the largest poll of business sentiment since October’s Budget, the BCC’s Quarterly Economic Survey, shows concern about tax, including national insurance, has spiked.
Following the Chancellor’s autumn statement, 63 per cent of firms cited it as a worry (compared with 48 per cent in Q3), the highest level on record. Concern about inflation and interest rates remains at similar levels to Q3.
Business confidence has declined significantly with 49 per cent of responding companies expecting their turnover to increase over the next twelve months (compared with 56 per cent in Q3). Confidence levels are lowest in the retail and hospitality sectors (39 per cent and 42 per cent respectively).
The survey was conducted after the Budget, with the fieldwork carried out between Nov 11 and Dec 9. The data from over 4,800 businesses across the UK (91 per cent of whom are SMEs – fewer than 250 employees) also shows that the majority of firms are expecting to raise prices.
Following the Budget, concern about taxation is now cited by 63 per cent of responding firms, up from 48 per cent in Q3. This is the highest level of tax concern since 2017, when the BCC started asking this question. The levels in certain sectors are higher, with 72 per cent of production and manufacturing firms, and 68 per cent of construction and engineering businesses raising tax as a concern.
There has been a significant drop in business confidence since the Chancellor’s statement. Only 49 per cent of firms say they expect their turnover to increase in the next twelve months, down from 56 per cent in Q3. This is the lowest figure since the aftermath of the mini budget in late 2022.
A fifth (21 per cent) of businesses expect turnover to worsen, up from 15 per cent in Q3, and 30 per cent expect no change.
Profitability confidence has also been hit, 40 per cent of firms expect profits to increase over the next year (48 per cent in Q3), while 32 per cent of businesses expect them to fall.
Over half (55 per cent) of responding firms say they expect to raise their prices in the next three months, compared with 39 per cent in Q3. While 43 per cent of businesses expect prices to stay the same, and only 2 per cent expecting to decrease.
Labour continues to be the main cost pressure for firms – but the issue is now raised by 75 per cent of businesses, up from 66 per cent in Q3. The issue is most significant for the hospitality sector with 87 per cent reporting it as a challenge, followed by 84 per cent of firms in the transport and logistics sector.
Only 20 per cent of businesses say they have increased investment plans over the last quarter, down from 23 per cent in Q3. 24 per cent of firms say they have cut back investment plans, a steep rise from the Q3 figure of 18 per cent. 56 per cent of businesses say their plans have remained the same.
The issue is more marked in certain sectors, with 42 per cent of retail and hospitality firms reporting a scaling back of investment and 30 per cent of manufacturers.
The percentage of respondents reporting increased domestic sales has fallen again to 32 per cent, compared to 35 per cent in Q3. 42 per cent reported no change and 26 per cent of firms said they had seen a decrease in sales.
Retailers were the most likely to have seen a fall in sales (36 per cent) followed by manufacturers (33 per cent).
Shevaun Haviland, Director General of the British Chambers of Commerce said, "The worrying reverberations of the Budget are clear to see in our survey data. Businesses confidence has slumped in a pressure cooker of rising costs and taxes.
“Firms of all shapes and sizes are telling us the national insurance hike is particularly damaging. Businesses are already cutting back on investment and say they will have to put up prices in the coming months.
“The Government is rightly coming up with long-term strategies on industry, infrastructure and trade. But those plans won’t help businesses struggling now.
“Business stands ready to work in partnership to make the proposed Employment Rights legislation work for all, but the current plans will add further costs on firms.
“To help business we need to see quick action in three specific areas. Firstly, ministers should accelerate business rate reform to create a system that incentives investment.
“We also need the Government to speed up infrastructure investment, to help SMEs in supply chains across the country. Finally, it’s crucial to support exports, prioritising a better trading deal with the European Union.
“Without urgent Government action to ease the pain on businesses, the challenging economic landscape will get worse before it gets better.”
David Bharier, Head of Research at the British Chambers of Commerce said, “This dataset is a clear signal that business sentiment has been significantly impacted following recent policy announcements, notably national insurance increases. Taxation is now by far the biggest concern, cited by 63% of businesses.
“Confidence has now dipped to 2022 levels, with less than half of firms expecting improved turnover over the next year and over a fifth now expecting it to worsen.
“Faced with rising costs, our survey paints a difficult picture and shows businesses are having to make some very difficult decisions. Many tell us they expect to push up prices and cut back on investment and we expect this to lead to a low or no-growth economic climate in the coming months.”
Shopper footfall received a welcome boost as many consumers hit the January sales in their local community, shows recent data, bringing a welcome news for high streets following a particularly difficult Golden Quarter to end 2024.
According to BRC-Sensormatic data released today (7), total UK footfall increased by 6.6 per cent in January (YoY), up from -2.2 per cent in December.
High Street footfall increased by 4.5 per cent in January (YoY), up from -2.7 per cent in December while retail park footfall increased by 7.9 per cent in January (YoY).
Shopping Centre footfall increased by 7.4 per cent in January (YoY), up from -3.3 per cent in December.
Footfall increased year-on-year in all four UK nations, with Wales improving by 8.5 per cent, England by 7.4 per cent, Northern Ireland by 3.5 per cent, while Scotland improved by 1.0 per cent.
Helen Dickinson, Chief Executive of the British Retail Consortium, said, "Shopper footfall received a welcome boost in January following a disappointing festive period.
"Store visits increased substantially in the first week of the month as many consumers hit the January sales in their local community, with shopping centres faring particularly well.
"Despite snowy weather and Storm Eowyn causing disruption in some areas, footfall was still positive across major UK cities over the whole month.
"Improved shopper traffic is welcome news for high streets following a particularly difficult ‘Golden Quarter’ to end 2024, and low consumer sentiment to start the year.
"Retailers want to invest more in stores and staff to enhance the shopping experience for customers and help to grow the economy, but the swathe of additional costs from April will limit investment and lead to job losses and higher prices at the tills. To drive growth in communities across the country, the government must ensure costs are limited in other areas.
"This can be done by delaying packaging taxes and ensuring that business rates reform leaves no shop paying more than they currently do."
Andy Sumpter, Retail Consultant EMEA for Sensormatic, commented, "After a dreary December, retailers will welcome January’s footfall jump.
"The uptick was boosted by a very strong Week 1, helped in part by New Year’s Day falling on a Wednesday, which may have prompted ambient store traffic as consumers bolted on additional days of leave, as well as retailers extending post-Christmas discounting well into January.
"Not even the significant disruption from Storm Eowyn was enough to dampen overall footfall performance. While welcome, after months of erratic and constrained footfall, the jury’s out as to whether January’s store performance signals the start of a sustained High Street revival or if it will be a flash in the pan come February.
"And, even if shopper traffic recovery has finally turned a corner, the challenge for retailers will be solving the next conundrum; how they balance enhanced footfall – which requires optimised store staffing to convert into sales – and the significant rises to labour costs borne out of the Budget on the one hand, with consumer appetite for discounts - a long-term margin-eroder - on the other, which will not be an easy circle to square."
Another report released on Thursday (6) stated that high streets need to optimise for midweek office workers as Brits return to office.
This marks the first annual increase in January footfall since 2016 (+1.2 per cent), outside of the pandemic period, suggesting that a stronger return to office work is driving retail visits as businesses push employees back to in-person work.
High streets need to optimise for midweek office workers as Brits return to office, as shown by latest data on footfall, suggesting areas of focus for retailers such as extending trading hours in the evening and paying attention on grab-and-go meals.
According to the latest data from retail tech specialist MRI Software, retail footfall bucked seasonal trends in January, rising +1.4 per cent year on year across all UK retail destinations,
This marks the first annual increase in January footfall since 2016 (+1.2 per cent), outside of the pandemic period, suggesting that a stronger return to office work is driving retail visits as businesses push employees back to in-person work.
As expected, post-holiday footfall dropped sharply month on month, falling by almost -20 per cent across all UK retail destinations.
The decline was most pronounced in the second week of January, coinciding with schools and offices reopening, exacerbated by heavy snowfall and widespread travel disruptions.
High streets bore the steepest decline, with footfall plunging -22.4 per cent from December to January, followed by shopping centres at -21.7 per cent, while retail parks fared slightly better with a -16.5 per cent decline.
However, the shift back to office-based work was evident throughout January.
Weekday footfall rose by +1.6 per cent year on year, while weekend footfall dropped by -3.5 per cent, underscoring the growing weekday retail opportunity.
MRI Software’s Central London Back to Office benchmark showed a +1.4 per cent annual footfall increase, largely driven by a +4.4 per cent uplift during early evening hours (17:00-20:00). The trend suggests that after-work activity is picking up, offering retailers an opportunity to tap into office workers' midweek spending habits.
Data from MRI Software’s Consumer Pulse report reveals that evening shopping (post-5PM) is now the most common time for office workers to visit retail destinations, with 34 per cent preferring to shop after work.
Tuesdays, Wednesdays, and Thursdays see the highest overlap between office attendance and retail activity, with 58 per cent of respondents working in the office on Tuesdays and aligning shopping trips for midweek convenience.
Additionally, 31 per cent of respondents reported visiting high streets during lunch hours—more than any other retail destination—highlighting the importance of proximity and convenience for office workers on their break.
Customer habits of snacking and alcohol consumption are expected to see a major shift in the coming years with growing evidence that weight loss medication users show little interest in snacking, consuming alcohol, or even eating between meals, a recent report has stated.
This was one of the key messages from ‘The 2025 Show’, a virtual event hosted by MMR Research, where top industry voices unpacked what’s coming next for brands and product innovation.
According to event host Andrew Wardlaw, Chief Ideas Officer at MMR Research, GLP-1 medications appear to work in two ways- physically, by lowering blood sugar, delaying gastric emptying, and in some cases, creating feelings of nausea. And neurologically, by interfering with the brain’s reward systems.
“In effect, GLP-1 medications are shutting down desire,” Wardlaw said.
The event featured several real-world consumer experiences, where users shared stories of dramatic reductions in daily cravings.
With the food and beverage industry at risk from the rising incidence of GLP-1 households, Wardlaw highlighted the importance of maximising curiosity at the shelf to mitigate the effects of this unprecedented assault on impulsive behaviour.
Lori Herman, insights leader at Mondelez, North America, acknowledged the impact of GLP-1 medications on the food and beverage.
She said, “You need to eat a lot of protein apparently when you are utilising this medication, and I feel like that’s going to benefit brands that are inherently protein rich. I think we will see the emergence of even more protein-rich snacks come into the market as a result.”
Herman added, “So, I do think it will impact the types of products we are seeing as it potentially becomes a little bit more mainstream.”
The event further covered the importance of new and novel experiences among consumers.
Pointing to recent research by MMR Research across key economic regions, Wardlaw urged manufacturers to escalate innovation that champions new flavours, new pack formats, extreme and unexpected sensory profiles, and product experiences that have the potential to go viral.
“We know that conversations about new and novel experiences are rising dramatically – up 23% in posts involving food and drink in the last 12 months, for example”, Wardlaw claimed.
Interactions with over 3000 consumers showed that people are interested in discovering new products and experiences to break the monotony of everyday life, adding daily glimmers – often FOMO fuelled by platforms such as TikTok.
Wardlaw concluded: “Beyond industry yardsticks such as ‘liking’ and ‘overall appeal’ lies a complex network of emotional needs.
"We know that people are often drawn to brands and products because they make them feel adventurous, socially connected, discerning, and so on.
"These motivations have little to do with ‘liking’ and everything to do with identity and aspiration. Increasing our efforts on building superior emotional outcomes will help manufacturers mitigate the risks that GLP-1.
“We think brands can still market irresistible products, but via a different kind of reward system.”
Sales of low and no-alcohol beer were 20 per cent higher in December than January, shows recent data, suggesting that traditionally the month of abstinence has been overtaken by December in terms of alcohol consumption.
According to a recent report in The Times, supermarket Tesco experienced record demand for alcohol-free beverages in the four weeks running up to Christmas with sales up by more than 15 per cent on the previous year. The demand was largely driven by young Brits.
According to David Albon, a beer and cider buyer at Tesco, quite contrary to five years ago when the main demand for no and low drinks came in ‘dry January’, it is now a trend, especially in young people, to moderate drinking at these key occasions of the year as well.
“It’s a very different picture to what we were seeing, even just five years ago, when the main demand for no and low drinks came in ‘dry January’.”
Tesco confirmed that interest in dry January is still growing, with demand for no and low-alcohol wine particularly strong during the month and sales up 15 per cent. Sales of alcohol-free beer were up 10 per cent and alcohol-free spirits up 5 per cent.
Among the most popular choices from the chain in January were 12-packs of Corona 0.0%, with demand up by more than 250 per cent ,and 10-packs of Guinness 0.0, up by more than 100 per cent.
Tesco says the nation’s changing relationship with booze is seeing sales of alcohol-free drinks increase across every month of the year. It added that the increasing quality of low and no-alcohol alternatives was encouraging consumers to buy in multi-pack sizes rather than single bottles or cans.
Another trend giving momentum to alcohol-free range is "zebra stripping", when people alternate between alcoholic and non-alcoholic drinks on a celebratory night in order not to get too drunk.
In the words of Sarah Holland, a buyer at Waitrose, 2024 has certainly been the year of zebra striping, driven by the wonderful variety of delicious no and low which are available on the market now.
This comes weeks after IWSR data reported similar picture.
The firm stated that the total UK no and low market is expected to have more than doubled in 2024 versus 2023. Preliminary data shows no-alcohol beer grew 20 per cent in 2024 vs 2023 while alcohol-free beer now accounts for more than 2 per cent of total beverage alcohol market sales in the UK, highlighting just how big a part the subcategory is beginning to play in the overall drinks sector.
IWSR added that growth of no-alcohol spirits has slowed, but is expected to have grown +7 per cent in 2024 vs 2023 while sales of low-alcohol wine fell -5 per cent in 2024 vs 2023, no-alcohol wine grew by +8 per cent.
Cost of living is still consumers’ number one concern, shows recent data, highlighting how shoppers are turning to scratch cooking to both save money and have a healthier diet.
According to new data released today byNielsenIQ (NIQ), total till sales grew at UK supermarkets (+5.3 per cent) in the last four weeks ending 27th January 2025, up from +3.6 per cent recorded in December.
With a better outlook on food inflation (+1.6 per cent) compared to last year (+6.4 per cent), there was good unit growth of +0.9 per cent at the Grocery Multiples. However, growth slowed after the new year.
January is typically a time of year for a healthy reset for consumers, and NIQ data shows 12 per cent of British households purchased meat-free substitutes in the last four weeks. Whilst this is a small drop from 14 per cent last year, shoppers have not cut back on healthy diets with double-digit growth in freshly prepared fruit (+16 per cent) and fresh veg accompaniments which grew by +9 per cent.
Meat, fish and poultry was the fastest growing super category (+9.1per cent) as shoppers sought to cook protein-rich meals as part of New Year diets. This was followed by pet care (+8.3 per cent) and dairy products (+6.8 per cent).
In addition, NIQ data shows that half of all UK households now say they cook from scratch every day or most days, with around 16 per cent doing so more due to the rising cost of living.
The impact of this shift in behaviour marks a spike in demand for easy hacks to speed up or elevate the dining experience, with a boost in sales for fresh gravy (+28 per cent), fresh dough and pastry (+18 per cent), fresh dips (+15 per cent) and fresh cream and custard (+14 per cent).
In terms of retailer performance, Ocado led with a sales growth of +15.6 per cent compared with the same period last year.
This was followed by Marks & Spencer (+9.7 per cent) helped by its bigger store formats motivating shoppers to add more items to their baskets as well as its dine-at-home deals. There was also continued growth at the discounters Lidl (+7.8 per cent) and Aldi (+3.8 per cent) with both retailers gaining new shoppers and more store visits.
Mike Watkins, Head of Retailer and Business Insight at NIQ said, “The lift to grocery sales in the last four weeks was helped by the timing of the New Year, with a proportion of sales coming from the new year festivities which was week ending 4th January (+10.0 per cent).
"However, after this, weekly growth in January was slightly lower. Whilst overall Total Till sales growth was higher than December, the underlying trend is closer to +3 per cent which is the average growth in the most recent three weeks.”
Watkins adds, “NIQ Homescan data shows that the cost of living is still firmly consumers’ number one concern at the start of 2025. Shoppers are looking to save money and eat healthier leading to a growing trend in scratch cooking, which is one of the key behaviours driving the strong unit growth (+2 per cent) and value growth (+6.8 per cent) in fresh food categories in the last four weeks.”